AddZest provides a data analytics platform for Web3 marketers, enabling the creation of comprehensive user profiles by aggregating on-chain and off-chain data from multiple wallets. This solution allows businesses to analyze user behavior and engage their audience through targeted feedback and personalized messaging, enhancing customer interactions in the decentralized ecosystem.
Funding
$90K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Web3 marketers struggle to understand user behavior and personalize experiences due to fragmented data across multiple on-chain and off-chain sources. Existing analytics tools often lack the ability to create comprehensive user profiles, hindering targeted engagement and effective customer journey optimization.
Solution
AddZest provides a Web3 audience analytics platform that aggregates on-chain and off-chain data to create unified user profiles. By appending multiple wallets across different chains, AddZest enables marketers to analyze user behavior and segment audiences based on dynamic on-chain and off-chain tags. The platform facilitates targeted feedback collection and personalized messaging, allowing businesses to enhance customer interactions and optimize user journeys within the decentralized ecosystem. AddZest empowers Web3 marketers to understand their users beyond single wallets, providing insights into a wide range of Web3 and Web2 data touchpoints, even without requiring users to connect their wallets.
Target Audience
AddZest targets Web3 marketers seeking to understand and engage their audience through data-driven insights and personalized campaigns.
Features
- Aggregates on-chain and off-chain data from 1000+ sources to create complete user profiles.
- Appends multiple wallets across chains into unified user profiles.
- Enables user analysis without requiring wallet connection.
- Offers dynamic on-chain and off-chain tags for audience segmentation.
- Facilitates targeted feedback collection and personalized messaging.
- Provides a whitelabel option and API for integration.