Addy is a self-serve ad marketplace that enables small businesses to purchase local advertising across various channels, including online, print, and direct mail, without the need for intermediaries. By providing a straightforward platform with no contracts or negotiations, Addy makes advertising accessible and affordable, with campaigns starting at $210.
Funding
$400K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small businesses often struggle to navigate the complexities of local advertising, facing challenges such as high costs, lengthy contracts, and the need for intermediaries to manage campaigns across various channels. This can make advertising inaccessible and unaffordable, hindering their ability to reach potential customers effectively.
Solution
Addy is a self-service advertising marketplace designed to simplify local advertising for small businesses. The platform eliminates the need for intermediaries, contracts, and negotiations, providing a straightforward way to purchase advertising across multiple channels, including online, print, direct mail, TV, and out-of-home. Addy empowers businesses to create and manage their own campaigns, offering access to a wide range of advertising opportunities at competitive rates. By removing the complexities and barriers associated with traditional advertising, Addy makes it easier and more affordable for small businesses to reach their target audience and grow their customer base.
Target Audience
Addy primarily targets small businesses across various industries, such as restaurants, salons, retail stores, and professional services, seeking affordable and accessible local advertising solutions.
Features
- Self-service platform for creating and managing local advertising campaigns
- Access to various advertising channels, including online, print, direct mail, TV, and out-of-home
- No contracts or negotiations required
- Transparent pricing with campaigns starting at $210
- Design services available for ad creation
- Advisor support for campaign optimization