Adduro operates a streaming advertising platform focused on delivering measurable campaign outcomes across CTV, OLV, display, and audio inventory. The platform utilizes direct publisher relationships and anti-fraud technology to ensure impressions run on living room screens and are not wasted on invalid traffic. Services include campaign strategy, creative consulting, and household-level frequency capping to maximize reach and prove performance transparency.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional advertising platforms often result in wasted ad spend due to inefficient targeting and a lack of transparency. This leads to campaigns that fail to reach the intended audience, diminishing overall performance and ROI.
Solution
Adduro provides a strategic Connected TV (CTV) and Over-The-Top (OTT) advertising platform designed to optimize ad placement and timing for maximum campaign effectiveness. The platform focuses on delivering transparent, performance-driven campaigns from initial strategy through to execution. By leveraging advanced targeting and proprietary technology, Adduro ensures that advertising budgets are allocated efficiently, reaching the right consumers at the opportune moment. This approach aims to build brands and drive measurable business outcomes for clients.
Target Audience
The primary target audience includes brands and agencies seeking to optimize their digital advertising spend, particularly those focused on CTV and OTT channels, and requiring transparent, performance-oriented campaign management.
Features
- Proprietary ad-tech platform for strategic CTV and OTT campaign execution.
- Integrated anti-fraud measures to ensure ad spend integrity and prevent invalid traffic.
- Comprehensive dashboard providing real-time campaign performance analytics and insights.
- Custom-built bidding software designed for precision, efficiency, and KPI alignment.
- Audience segmentation capabilities leveraging data for precise targeting.
- Creative consulting services to optimize ad messaging for performance.
- Managed services (Ignite) offering full-service strategy, execution, and optimization by expert CTV strategists.
- Partnerships with major CTV publishers including Hulu, Roku, Tubi, and Peacock for premium inventory access.