Addressable provides a platform that converts on-chain crypto behavior into actionable data for high-intent advertising campaigns. The service enables precise targeting of wallet owners across blockchains and optimizes Web3 marketing efforts for efficient user acquisition. It offers comprehensive Web2 to Web3 attribution and analytics to measure the full conversion journey and improve ROI.
Funding
$13.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Web3 projects struggle to effectively target users and measure marketing campaign performance due to the fragmented nature of on-chain and off-chain data. Traditional Web2 marketing tools lack the ability to track user behavior across blockchains and decentralized applications, leading to inefficient ad spend and limited insights.
Solution
Addressable provides a Web3 marketing intelligence platform that aggregates on-chain and off-chain data to enable precision audience targeting and comprehensive attribution. The platform allows marketers to identify and target specific wallet owners based on their activities across multiple blockchains, social media, and Web2 platforms. By tracking the full conversion funnel from Web2 ads to on-chain actions, Addressable provides a clear view of marketing ROI and enables data-driven optimization. The platform's AI-powered optimization continuously refines campaigns to improve performance and reduce cost per acquisition.
Target Audience
Addressable targets Web3 marketing teams, growth managers, and agencies focused on user acquisition and engagement for DeFi, NFT, gaming, and other decentralized applications.
Features
- Aggregates data from 7+ blockchains, 7M+ smart contracts, and 23M+ matched wallet owners.
- Enables targeting of 900M+ wallets using 500+ pre-built categories based on on-chain and off-chain activity.
- Provides cross-device attribution to track campaign performance from Web2 ads to Web3 actions.
- Offers AI-based campaign optimization to continuously improve targeting and reduce CPA.
- Integrates with advertising platforms like Twitter and display ad networks for multi-channel marketing.
- Includes audience analytics to create and analyze Web3 audiences based on net worth, recent activities, and token possessions.
- Provides a 1-click Google Tag installation for easy setup.
- Offers pre-bid ad fraud protection through integrations with IAS and DoubleVerify.