About Addi

Addi provides a digital payment platform that allows consumers in Latin America to make purchases at over 13,000 partner brands and pay in up to 24 installments using just their ID and WhatsApp. This service addresses the challenge of limited access to flexible payment options, enabling users to shop conveniently and transparently without being tied to traditional credit card processes.

```xml <problem> Consumers in Latin America often face limited access to flexible payment options, hindering their ability to make purchases, particularly with merchants who do not accept traditional credit cards. This restricts purchasing power and access to goods and services, especially for those without established credit or banking relationships. </problem> <solution> Addi provides a digital payment platform that enables consumers to make purchases from partner brands and pay in installments using only their government-issued ID and WhatsApp. This buy now, pay later (BNPL) service integrates directly into merchants' online and physical storefronts, offering a seamless payment experience for customers. Addi leverages a proprietary risk engine to assess creditworthiness and approve installment plans in minutes. Customers can manage their payment schedules, track purchases, and access exclusive promotions through the Addi mobile application. </solution> <features> - Integration with over 13,000 partner brands across various sectors, including fashion, electronics, and home goods - Installment plans of up to 24 months, subject to eligibility criteria - Instant credit approval using only a government-issued ID and WhatsApp - Mobile app for managing payments, tracking purchases, and accessing exclusive deals - Promotional campaigns offering purchase rewards - Customer support available 24/7 via WhatsApp, email, and phone - Merchant tools to track sales, manage transactions, and access marketing resources </features> <target_audience> The primary target audience includes consumers in Latin America who seek flexible payment options for online and in-store purchases, particularly those without traditional credit cards or established banking relationships. </target_audience> <revenue_model> Addi generates revenue by charging merchants a transaction fee for each purchase made using the platform. </revenue_model> ```

What does Addi do?

Where is Addi located?

Addi is based in São Paulo, Brazil.

When was Addi founded?

Addi was founded in 2018.

Location

São Paulo, Brazil

Founded

2018

Employees

582 employees

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Addi

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Executive Summary

addi.com 50K+

Founded 2018 – São Paulo, Brazil

Funding

No funding information available.

Team (500+)

No team information available.

Company Description

Problem

Consumers in Latin America often face limited access to flexible payment options, hindering their ability to make purchases, particularly with merchants who do not accept traditional credit cards. This restricts purchasing power and access to goods and services, especially for those without established credit or banking relationships.

Solution

Addi provides a digital payment platform that enables consumers to make purchases from partner brands and pay in installments using only their government-issued ID and WhatsApp. This buy now, pay later (BNPL) service integrates directly into merchants' online and physical storefronts, offering a seamless payment experience for customers. Addi leverages a proprietary risk engine to assess creditworthiness and approve installment plans in minutes. Customers can manage their payment schedules, track purchases, and access exclusive promotions through the Addi mobile application.

Features

Integration with over 13,000 partner brands across various sectors, including fashion, electronics, and home goods

Installment plans of up to 24 months, subject to eligibility criteria

Instant credit approval using only a government-issued ID and WhatsApp

Mobile app for managing payments, tracking purchases, and accessing exclusive deals

Promotional campaigns offering purchase rewards

Customer support available 24/7 via WhatsApp, email, and phone

Merchant tools to track sales, manage transactions, and access marketing resources

Target Audience

The primary target audience includes consumers in Latin America who seek flexible payment options for online and in-store purchases, particularly those without traditional credit cards or established banking relationships.

Revenue Model

Addi generates revenue by charging merchants a transaction fee for each purchase made using the platform.