Addiscovery is an AI-native advertising marketplace that lets media buyers plan, book, and monitor European campaigns through natural-language conversations with AI agents. Built on the open Ad Context Protocol, it makes publisher inventory readable to buying agents while providing governance checks, consent validation, and full audit trails. The platform is currently in a gated pilot with its first publishers.
Funding
Funding not disclosed
Founders
Product
Problem
Media buying infrastructure was built for machines that bid in milliseconds, not for AI agents that reason through conversations. This gap makes it difficult for buyers to discover, plan, and book advertising inventory using natural language, while publishers struggle to make their inventory accessible to the growing ecosystem of AI-driven buying agents.
Solution
Addiscovery provides a marketplace where Europe's publishers sell to AI agents and where buyers can execute campaigns through plain-language conversations. Users send a brief describing their campaign goals, and the platform translates that into a booked media plan with specific placements, forecasts, and impression estimates. The system supports the full workflow—from discovery and forecasting to media buying, consent resolution, governance checks, and delivery pacing—all within a conversational interface. Built on the open Ad Context Protocol, it makes publisher inventory readable to any buying agent and ensures every euro spent carries an audit trail. A human sets the policy, and the platform enforces governance rules, including frequency capping and consent validation, before execution.
Target Audience
Primary customers are European media publishers seeking to sell inventory to AI buying agents, and advertisers or agencies who want to plan and execute campaigns through conversational AI interfaces.
Features
- Natural-language campaign planning that converts a brief into a booked media plan with placements, impressions, and publisher recommendations
- Conversational media buying that creates line items and manages publisher approval workflows directly through chat
- Automated governance checks that classify buys as EXECUTE, THROTTLE, or ESCALATE based on frequency and consent compliance
- Real-time delivery pacing and reporting with impression counts, CTR metrics, and off-pace alerts delivered through chat
- Flight calendar generation that identifies scheduling conflicts across multiple campaigns
- Open Ad Context Protocol integration that makes publisher inventory readable to all buying agents
- Consent gate resolution that validates TCF consent strings before campaign execution