The startup offers a digital advertising marketplace platform that connects brands and marketers with tailored advertising solutions, streamlining the procurement process through self-serve capabilities. Its technology enables real-time monitoring of advertising performance and independent reporting, allowing marketers to quickly identify missed opportunities and enhance campaign effectiveness.
Funding
$220K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Digital marketers often struggle with fragmented data across multiple advertising platforms, leading to inefficient reporting, missed opportunities, and difficulty in optimizing campaign performance. The complexity of managing various ad accounts and extracting meaningful insights consumes valuable time and resources.
Solution
Addesu offers a digital marketing platform designed to streamline advertising management and reporting, providing a centralized hub for cross-channel insights. The platform integrates with major ad platforms, including Google, Meta, TikTok, Pinterest, DV360, and Microsoft, as well as data sources like Shopify, HubSpot, and Fospha, to consolidate data into a unified view. Addesu's AI-powered toolkit optimizes product titles in feeds, reducing CPC and increasing impression volumes. The platform also features automated monitoring and alerts, notifying users of critical changes across their ad channels, enabling data-driven decisions and improved campaign effectiveness.
Target Audience
Addesu targets digital marketing teams, eCommerce businesses, and agencies seeking to streamline their advertising operations, improve reporting accuracy, and optimize campaign performance across multiple channels.
Features
- Cross-channel reporting dashboard consolidating data from multiple ad platforms and data sources
- AI-enabled feed optimization for product titles, driving CPC reductions and increased impressions
- Automated monitoring and alerts for unusual fluctuations across connected ad platforms
- Customizable rules and alert thresholds for proactive campaign management
- Creative performance insights for better decision-making
- Specialist marketplace for access to freelance digital marketing talent
- Integration with Google, Meta, TikTok, Pinterest, DV360, Microsoft, Shopify, HubSpot, and Fospha