Addesu

About Addesu

The startup offers a digital advertising marketplace platform that connects brands and marketers with tailored advertising solutions, streamlining the procurement process through self-serve capabilities. Its technology enables real-time monitoring of advertising performance and independent reporting, allowing marketers to quickly identify missed opportunities and enhance campaign effectiveness.

```xml <problem> Digital marketers often struggle with fragmented data across multiple advertising platforms, leading to inefficient reporting, missed opportunities, and difficulty in optimizing campaign performance. The complexity of managing various ad accounts and extracting meaningful insights consumes valuable time and resources. </problem> <solution> Addesu offers a digital marketing platform designed to streamline advertising management and reporting, providing a centralized hub for cross-channel insights. The platform integrates with major ad platforms, including Google, Meta, TikTok, Pinterest, DV360, and Microsoft, as well as data sources like Shopify, HubSpot, and Fospha, to consolidate data into a unified view. Addesu's AI-powered toolkit optimizes product titles in feeds, reducing CPC and increasing impression volumes. The platform also features automated monitoring and alerts, notifying users of critical changes across their ad channels, enabling data-driven decisions and improved campaign effectiveness. </solution> <features> - Cross-channel reporting dashboard consolidating data from multiple ad platforms and data sources - AI-enabled feed optimization for product titles, driving CPC reductions and increased impressions - Automated monitoring and alerts for unusual fluctuations across connected ad platforms - Customizable rules and alert thresholds for proactive campaign management - Creative performance insights for better decision-making - Specialist marketplace for access to freelance digital marketing talent - Integration with Google, Meta, TikTok, Pinterest, DV360, Microsoft, Shopify, HubSpot, and Fospha </features> <target_audience> Addesu targets digital marketing teams, eCommerce businesses, and agencies seeking to streamline their advertising operations, improve reporting accuracy, and optimize campaign performance across multiple channels. </target_audience> <revenue_model> Addesu offers tiered service packages: Consult starts at £250 per month, Manage starts at £1,250 per month, and Create starts at £2,500 per month, with pricing tailored to individual business requirements. </revenue_model> ```

What does Addesu do?

The startup offers a digital advertising marketplace platform that connects brands and marketers with tailored advertising solutions, streamlining the procurement process through self-serve capabilities. Its technology enables real-time monitoring of advertising performance and independent reporting, allowing marketers to quickly identify missed opportunities and enhance campaign effectiveness.

Where is Addesu located?

Addesu is based in London, United Kingdom.

When was Addesu founded?

Addesu was founded in 2020.

How much funding has Addesu raised?

Addesu has raised 220000.

Location
London, United Kingdom
Founded
2020
Funding
220000
Employees
12 employees

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Addesu

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Executive Summary

The startup offers a digital advertising marketplace platform that connects brands and marketers with tailored advertising solutions, streamlining the procurement process through self-serve capabilities. Its technology enables real-time monitoring of advertising performance and independent reporting, allowing marketers to quickly identify missed opportunities and enhance campaign effectiveness.

addesu.com1K+
Founded 2020London, United Kingdom

Funding

$

Estimated Funding

$100K+

Team (10+)

No team information available.

Company Description

Problem

Digital marketers often struggle with fragmented data across multiple advertising platforms, leading to inefficient reporting, missed opportunities, and difficulty in optimizing campaign performance. The complexity of managing various ad accounts and extracting meaningful insights consumes valuable time and resources.

Solution

Addesu offers a digital marketing platform designed to streamline advertising management and reporting, providing a centralized hub for cross-channel insights. The platform integrates with major ad platforms, including Google, Meta, TikTok, Pinterest, DV360, and Microsoft, as well as data sources like Shopify, HubSpot, and Fospha, to consolidate data into a unified view. Addesu's AI-powered toolkit optimizes product titles in feeds, reducing CPC and increasing impression volumes. The platform also features automated monitoring and alerts, notifying users of critical changes across their ad channels, enabling data-driven decisions and improved campaign effectiveness.

Features

Cross-channel reporting dashboard consolidating data from multiple ad platforms and data sources

AI-enabled feed optimization for product titles, driving CPC reductions and increased impressions

Automated monitoring and alerts for unusual fluctuations across connected ad platforms

Customizable rules and alert thresholds for proactive campaign management

Creative performance insights for better decision-making

Specialist marketplace for access to freelance digital marketing talent

Integration with Google, Meta, TikTok, Pinterest, DV360, Microsoft, Shopify, HubSpot, and Fospha

Target Audience

Addesu targets digital marketing teams, eCommerce businesses, and agencies seeking to streamline their advertising operations, improve reporting accuracy, and optimize campaign performance across multiple channels.

Revenue Model

Addesu offers tiered service packages: Consult starts at £250 per month, Manage starts at £1,250 per month, and Create starts at £2,500 per month, with pricing tailored to individual business requirements.

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