Adcities
Adcities is a digital platform that streamlines the planning, contracting, and real-time measurement of out-of-home advertising campaigns using heat maps and demographic analytics. By providing a fully digital interface for accessing and managing outdoor advertising inventory, it enhances the efficiency of advertisers and agencies in connecting with target audiences.
- Advertising Technology
- Data & Analytics
- Software Only
Funding
Funding not disclosed
Founders
Product
Problem
Out-of-home (OOH) advertising planning, contracting, and measurement are often fragmented and inefficient, lacking real-time data and streamlined digital processes. Advertisers and agencies struggle to access comprehensive inventory, manage campaigns effectively, and accurately measure the impact of their OOH investments.
Solution
Adcities provides a digital platform that centralizes and streamlines the entire OOH advertising process, from planning to real-time measurement. The platform offers access to a wide range of OOH inventory, including traditional billboards and novel formats like vehicle advertising, all within a single interface. Users can digitally contract advertising space and leverage real-time data and analytics to measure campaign performance. Adcities delivers impact metrics through a dashboard featuring heat maps, demographic distribution data, and CPM calculations, enabling data-driven optimization of OOH campaigns.
Target Audience
Adcities primarily targets advertising agencies and advertisers seeking to enhance the efficiency and effectiveness of their OOH advertising campaigns through a data-driven, digital platform.
Features
- Digital access to a diverse inventory of OOH advertising spaces, including classic and non-traditional formats.
- 100% digital contracting process for efficient and transparent transactions.
- Real-time campaign measurement through an interactive dashboard.
- Heat maps visualizing campaign impact across the city.
- Demographic distribution analysis to understand audience reach.
- CPM calculations for performance evaluation and budget allocation.