Adcities is a digital platform that streamlines the planning, contracting, and real-time measurement of out-of-home advertising campaigns using heat maps and demographic analytics. By providing a fully digital interface for accessing and managing outdoor advertising inventory, it enhances the efficiency of advertisers and agencies in connecting with target audiences.
Funding
Funding not disclosed
Founders
Product
Problem
Out-of-home (OOH) advertising planning, contracting, and measurement are often fragmented and inefficient, lacking real-time data and streamlined digital processes. Advertisers and agencies struggle to access comprehensive inventory, manage campaigns effectively, and accurately measure the impact of their OOH investments.
Solution
Adcities provides a digital platform that centralizes and streamlines the entire OOH advertising process, from planning to real-time measurement. The platform offers access to a wide range of OOH inventory, including traditional billboards and novel formats like vehicle advertising, all within a single interface. Users can digitally contract advertising space and leverage real-time data and analytics to measure campaign performance. Adcities delivers impact metrics through a dashboard featuring heat maps, demographic distribution data, and CPM calculations, enabling data-driven optimization of OOH campaigns.
Target Audience
Adcities primarily targets advertising agencies and advertisers seeking to enhance the efficiency and effectiveness of their OOH advertising campaigns through a data-driven, digital platform.
Features
- Digital access to a diverse inventory of OOH advertising spaces, including classic and non-traditional formats.
- 100% digital contracting process for efficient and transparent transactions.
- Real-time campaign measurement through an interactive dashboard.
- Heat maps visualizing campaign impact across the city.
- Demographic distribution analysis to understand audience reach.
- CPM calculations for performance evaluation and budget allocation.