About Ad Badger

The startup offers a cloud-based marketing analytics platform that automates advertising campaigns for e-commerce businesses through automated bid algorithms and keyword management. This technology enhances campaign optimization, enabling retailers to increase pay-per-click sales and improve operational efficiency for sales growth.

```xml <problem> E-commerce businesses often struggle to efficiently manage and optimize their Amazon pay-per-click (PPC) advertising campaigns, leading to wasted ad spend and missed opportunities for increased sales. Manually adjusting bids, identifying negative keywords, and analyzing campaign performance can be time-consuming and require specialized expertise. </problem> <solution> Ad Badger offers a suite of software tools and services designed to automate and optimize Amazon PPC campaigns, helping sellers increase profits and scale their businesses. The platform provides features such as automated bid optimization, negative keyword identification and automation, and tools for positive keyword discovery. By analyzing conversion data and market trends, Ad Badger's algorithms make daily micro bid adjustments to hit target ACOS (Advertising Cost of Sales) goals. The platform also offers access to Amazon PPC experts for coaching and support, ensuring users can effectively manage their campaigns and maximize ROI. </solution> <features> - Automated bid optimization using a proprietary algorithm to analyze conversion data and adjust bids daily - Negative keyword automation to identify and eliminate inefficient keywords, reducing wasted ad spend - Positive keyword tool to discover high-potential keywords from automatic campaigns - Account Navigator tool for streamlined campaign management and analysis - Customizable dashboards with key metrics such as ACOS, revenue per click, and conversion rate - Support for Sponsored Products, Brands, and Display ads - Ability to manage campaigns across multiple international Amazon marketplaces - Option for manual bid adjustments using bulk sheets - "Never-Negative List" to prevent profitable search terms from being automatically negated - Saved Filters feature to quickly access frequently used data views </features> <target_audience> Ad Badger primarily targets Amazon sellers, brands, and agencies who want to improve the performance of their PPC campaigns, reduce ACOS, and increase sales. </target_audience> <revenue_model> Ad Badger offers a tiered pricing model for its software, as well as fees for Amazon PPC management and coaching services, with a minimum engagement fee of $2500 per month. </revenue_model> ```

What does Ad Badger do?

Where is Ad Badger located?

Ad Badger is based in Austin, United States.

When was Ad Badger founded?

Ad Badger was founded in 2017.

How much funding has Ad Badger raised?

Ad Badger has raised 200000.

Location

Austin, United States

Founded

2017

Funding

200000

Employees

15 employees

Major Investors

The Brandery

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Ad Badger

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Executive Summary

adbadger.com 7K+

Crunchbase

Founded 2017 – Austin, United States

Funding

Estimated Funding

$100K+

Major Investors

The Brandery

Team (15+)

No team information available.

Company Description

Problem

E-commerce businesses often struggle to efficiently manage and optimize their Amazon pay-per-click (PPC) advertising campaigns, leading to wasted ad spend and missed opportunities for increased sales. Manually adjusting bids, identifying negative keywords, and analyzing campaign performance can be time-consuming and require specialized expertise.

Solution

Ad Badger offers a suite of software tools and services designed to automate and optimize Amazon PPC campaigns, helping sellers increase profits and scale their businesses. The platform provides features such as automated bid optimization, negative keyword identification and automation, and tools for positive keyword discovery. By analyzing conversion data and market trends, Ad Badger's algorithms make daily micro bid adjustments to hit target ACOS (Advertising Cost of Sales) goals. The platform also offers access to Amazon PPC experts for coaching and support, ensuring users can effectively manage their campaigns and maximize ROI.

Features

Automated bid optimization using a proprietary algorithm to analyze conversion data and adjust bids daily

Negative keyword automation to identify and eliminate inefficient keywords, reducing wasted ad spend

Positive keyword tool to discover high-potential keywords from automatic campaigns

Account Navigator tool for streamlined campaign management and analysis

Customizable dashboards with key metrics such as ACOS, revenue per click, and conversion rate

Support for Sponsored Products, Brands, and Display ads

Ability to manage campaigns across multiple international Amazon marketplaces

Option for manual bid adjustments using bulk sheets

"Never-Negative List" to prevent profitable search terms from being automatically negated

Saved Filters feature to quickly access frequently used data views

Target Audience

Ad Badger primarily targets Amazon sellers, brands, and agencies who want to improve the performance of their PPC campaigns, reduce ACOS, and increase sales.

Revenue Model

Ad Badger offers a tiered pricing model for its software, as well as fees for Amazon PPC management and coaching services, with a minimum engagement fee of $2500 per month.