The startup offers a cloud-based marketing analytics platform that automates advertising campaigns for e-commerce businesses through automated bid algorithms and keyword management. This technology enhances campaign optimization, enabling retailers to increase pay-per-click sales and improve operational efficiency for sales growth.
Funding
$200K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TBFounders
Product
Problem
E-commerce businesses often struggle to efficiently manage and optimize their Amazon pay-per-click (PPC) advertising campaigns, leading to wasted ad spend and missed opportunities for increased sales. Manually adjusting bids, identifying negative keywords, and analyzing campaign performance can be time-consuming and require specialized expertise.
Solution
Ad Badger offers a suite of software tools and services designed to automate and optimize Amazon PPC campaigns, helping sellers increase profits and scale their businesses. The platform provides features such as automated bid optimization, negative keyword identification and automation, and tools for positive keyword discovery. By analyzing conversion data and market trends, Ad Badger's algorithms make daily micro bid adjustments to hit target ACOS (Advertising Cost of Sales) goals. The platform also offers access to Amazon PPC experts for coaching and support, ensuring users can effectively manage their campaigns and maximize ROI.
Target Audience
Ad Badger primarily targets Amazon sellers, brands, and agencies who want to improve the performance of their PPC campaigns, reduce ACOS, and increase sales.
Features
- Automated bid optimization using a proprietary algorithm to analyze conversion data and adjust bids daily
- Negative keyword automation to identify and eliminate inefficient keywords, reducing wasted ad spend
- Positive keyword tool to discover high-potential keywords from automatic campaigns
- Account Navigator tool for streamlined campaign management and analysis
- Customizable dashboards with key metrics such as ACOS, revenue per click, and conversion rate
- Support for Sponsored Products, Brands, and Display ads
- Ability to manage campaigns across multiple international Amazon marketplaces
- Option for manual bid adjustments using bulk sheets
- "Never-Negative List" to prevent profitable search terms from being automatically negated
- Saved Filters feature to quickly access frequently used data views