About AdaptMX

AdaptMX provides a brand advertising solution that integrates with over 50,000 publisher properties, enabling precise targeting and access to more than 1 billion monthly active users. The platform enhances engagement and conversion rates through data-driven creative formats while leveraging a diversified dataset for improved programmatic buying decisions.

```xml <problem> Digital advertisers struggle to effectively target audiences and optimize creative content across a fragmented landscape of publisher properties. Inefficient programmatic buying decisions and a lack of diversified data hinder campaign performance and return on ad spend. </problem> <solution> AdaptMX offers an advertising solution that integrates directly with a large network of publishers, providing access to a broad audience and enhanced targeting capabilities. The platform leverages a diversified dataset of contextual and identity signals to improve programmatic buying decisions, enabling more efficient and statistically proven media buying. AdaptMX also provides innovative creative formats for display, video, and native advertising, designed to increase user engagement and conversion rates. By combining mass reach with data-driven optimization, AdaptMX helps advertisers achieve stronger campaign performance and maximize their return on investment. </solution> <features> - Direct integration with over 50,000 publisher properties. - Access to over 1 billion monthly active users (MAU). - Diversified dataset of identity signals for precise targeting. - Contextual data analysis for improved ad placement. - Innovative creative formats for display, video, and native advertising. - Real-time optimization of ad campaigns based on performance data. - Support for Prebid.js and Prebid Server integrations. - OpenRTB compatibility. </features> <target_audience> AdaptMX primarily targets brands and advertising agencies seeking to improve the performance of their digital advertising campaigns through enhanced targeting and creative optimization. </target_audience> ```

What does AdaptMX do?

Where is AdaptMX located?

AdaptMX is based in Boston, United States.

When was AdaptMX founded?

AdaptMX was founded in 2020.

How much funding has AdaptMX raised?

AdaptMX has raised 13000000.

Location

Boston, United States

Founded

2020

Funding

13000000

Employees

16 employees

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AdaptMX

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Executive Summary

adaptmx.com 300+

Crunchbase

Founded 2020 – Boston, United States

Funding

Estimated Funding

$10M+

Team (15+)

No team information available.

Company Description

Problem

Digital advertisers struggle to effectively target audiences and optimize creative content across a fragmented landscape of publisher properties. Inefficient programmatic buying decisions and a lack of diversified data hinder campaign performance and return on ad spend.

Solution

AdaptMX offers an advertising solution that integrates directly with a large network of publishers, providing access to a broad audience and enhanced targeting capabilities. The platform leverages a diversified dataset of contextual and identity signals to improve programmatic buying decisions, enabling more efficient and statistically proven media buying. AdaptMX also provides innovative creative formats for display, video, and native advertising, designed to increase user engagement and conversion rates. By combining mass reach with data-driven optimization, AdaptMX helps advertisers achieve stronger campaign performance and maximize their return on investment.

Features

Direct integration with over 50,000 publisher properties.

Access to over 1 billion monthly active users (MAU).

Diversified dataset of identity signals for precise targeting.

Contextual data analysis for improved ad placement.

Innovative creative formats for display, video, and native advertising.

Real-time optimization of ad campaigns based on performance data.

Support for Prebid.js and Prebid Server integrations.

OpenRTB compatibility.

Target Audience

AdaptMX primarily targets brands and advertising agencies seeking to improve the performance of their digital advertising campaigns through enhanced targeting and creative optimization.