Adagio ex-Onfocus provides demand path optimization solutions that enable premium publishers to manage ad request duplication and dynamically select optimal demand partners, enhancing revenue while minimizing carbon footprint. Their technology integrates seamlessly with existing Prebid wrappers, improving user experience and maximizing the profitability of diverse demand sources.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Header bidding's rise has led to ad request duplication, contradicting supply path optimization (SPO) efforts and increasing carbon footprint. Publishers are often forced to limit the number of demand partners to mitigate these issues, potentially sacrificing revenue opportunities.
Solution
Adagio offers demand path optimization (DPO) solutions that enable publishers to manage ad request duplication and dynamically select optimal demand partners. Adagio's technology integrates with existing Prebid wrappers to optimize both existing and new demand sources. By leveraging server-side connections and PathAI, publishers can connect to unlimited demand sources, improving SSP profitability, bid throttling, and SPO-based DSP algorithms. The platform also incorporates AttentionAI, FloorAI, and BidBooster to maximize revenue from each demand source, regardless of user, device, country, or content.
Target Audience
Adagio primarily targets premium publishers seeking to maximize revenue from diverse demand sources while improving user experience and reducing their carbon footprint.
Features
- PathAI: Dynamically selects the best demand paths for each ad request.
- AttentionAI: Values each second of user attention to optimize ad selection.
- FloorAI: Determines the optimal price floor for each impression.
- BidBooster: Enhances buyer competition to drive higher bids.
- FastPipes: Reduces timeouts and improves user experience.
- Prebid client and server-side analytics.
- Deep dive into revenue KPIs across multiple dimensions, including page views, ad requests, and revenue.
- Actionable benchmarks for load time, viewability, and CPM.
- Multi-variation testing on targeted inventory.