Kalev Kärpuk
CEO
Adact (by Optimove)
Adact provides a no-code platform for retail stores to create and manage gamified marketing experiences, including lotteries, quizzes, and branded mini-games. By leveraging gamification, Adact enhances customer engagement, resulting in an 80% increase in conversion rates and significantly longer website visits.
- Advertising Technology
- Data & Analytics
- Software Only
Updated 5 months ago
Funding
Raised to date
$340.5KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Product
Problem
Many retail businesses struggle to maintain customer engagement and increase conversion rates on their websites. Traditional marketing methods often fail to capture attention and create memorable brand experiences, leading to shorter website visits and lower customer retention.
Solution
Adact offers a no-code gamification platform that enables retail stores to create and deploy interactive marketing campaigns. The platform provides tools to design lotteries, quizzes, prediction games, branded mini-games, and gamified surveys without requiring any coding knowledge. By integrating these gamified experiences, businesses can enhance customer engagement, encourage longer website visits, and improve overall conversion rates. Adact's solution allows for full customization of the user experience, including branding elements, fonts, colors, and the integration of videos, ensuring a seamless brand experience.
Target Audience
Adact primarily targets retail businesses and marketing teams looking to enhance customer engagement and increase conversion rates through gamified marketing experiences.
Features
- No-code campaign builder for creating various gamified experiences, including lotteries, quizzes, and mini-games
- Customizable branding options, allowing users to incorporate their own fonts, colors, logos, and videos
- A library of over 50 pre-built gamified solutions and templates
- Integration options for embedding games as widgets, custom subpages, or within existing websites
- Real-time engagement tracking and analytics dashboard to measure campaign effectiveness
- Survey tool with 13 unique question types and customizable mechanics
- Options for creating trivia games, personality tests, and branded mini-games with leaderboards