Ada is a B2B marketing platform that uses AI to generate hyper-personalized content at scale, moving beyond generic outputs to create messaging tailored to individual buyer personas and their specific business contexts. The platform analyzes personality traits and needs to produce multiple content variations that resonate with target accounts, helping marketing teams increase engagement and conversion rates without expanding their resources.
- Artificial Intelligence
- Marketing Technology
- Software Only
Funding
Founders
Product
Problem
Most B2B marketing content fails to connect with buyers because it is written for an "average" reader who doesn't exist, leading to 65% of content going unused and deals fizzling out due to internal buyer disagreement. Generic AI tools compound this problem by producing fluent-sounding but shallow content that lacks genuine understanding of individual buyer psychology, pressures, and decision-making contexts.
Solution
Ada solves the personalisation-at-scale challenge by creating hyper-targeted content that resonates with individuals on an account-level and persona basis. The platform transforms one piece of content into up to 50 variations in minutes, using personality-based insights to understand how customers think and feel. Ada applies proven persuasion techniques and multi-variation testing to help marketers learn from every piece of content and optimize campaigns more easily. By combining AI's capacity for understanding with strategic guidance, Ada enables marketers to deliver precision messaging that speaks directly to each prospect's personality traits and specific business needs, without the resource drain of manual content creation.
Target Audience
Primary customers are B2B marketing teams, agencies scaling client campaigns, and technology partners who need to create compelling, personalized content at scale but lack the time, team, or tactical knowledge to do it manually.
Features
- AI-powered content personalisation engine that generates up to 50 hyper-targeted variations from a single source piece
- Personality-based content analysis that understands how different buyer types think, feel, and prefer to receive information
- Multi-variation testing framework using proven persuasion techniques to optimize campaign performance
- Account-level and persona-based targeting that addresses specific roles, industries, and business pressures
- Knowledge system steering that allows users to anchor AI outputs to preferred sources and perspectives
- Automated workflow that replaces manual copywriting teams with scalable content production