Ad-MOTO operates a fleet of electric scooters equipped with digital advertising displays that deliver geotargeted advertisements to consumers in real-time. This model reduces the environmental impact of traditional advertising while providing businesses with precise location-based marketing opportunities.
Funding
$3.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional advertising methods often lack precise targeting capabilities and contribute to environmental pollution through the use of printed materials and fuel-powered vehicles. Businesses struggle to reach specific demographics in high-traffic areas efficiently and sustainably.
Solution
Ad-MOTO provides an eco-friendly, mobile digital out-of-home (DOOH) advertising solution using a fleet of electric scooters equipped with high-resolution digital displays. The platform delivers geotargeted advertisements to consumers in real-time, allowing businesses to reach their desired audience with precision. Ad-MOTO's approach reduces carbon emissions compared to conventional advertising methods while maximizing ad plays in key geographical areas during peak foot traffic hours. Advertisers can book campaigns flexibly by slot, day, or day part and measure results with real-time data and turn-by-turn GPS tracking. The company delivers approximately 5 million impacts per day in central London.
Target Audience
Ad-MOTO's primary customers are businesses seeking targeted and environmentally conscious advertising solutions in high-traffic urban areas.
Features
- Fleet of 150 electric scooters equipped with digital advertising displays
- Real-time geotargeting to reach specific audiences
- Dynamic content capabilities, allowing for changes based on location, time of day, or even weather conditions
- GPS tracking providing detailed turn-by-turn maps and proof of posting
- Flexible booking options by slot, day, or day part
- High concentration of ad plays in central, high-footfall areas
- Option for Ad-PROMOTIONS: brand domination, audience engagement through merchandise and customized team apparel, and live audio messaging