AcunX provides a unified programmatic platform that combines media planning, AI‑driven real‑time bidding, and automated creative generation for display, DOOH, CTV, and audio campaigns. The solution delivers dynamic audience segmentation, cross‑screen ad creation, and integrated analytics for measurement, while also offering a yield‑optimization module for publisher monetization.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers must orchestrate campaigns across fragmented digital channels—display, DOOH, CTV, and audio—while juggling separate tools for media planning, creative production, and performance reporting. The lack of a unified workflow leads to operational overhead, sub‑optimal media buying, and limited insight into cross‑screen impact.
Solution
AcunX delivers a single programmatic platform that fuses media intelligence, AI‑driven buying, and automated creative generation. Users can plan, launch, and optimize campaigns across all major screen formats from a centralized UI, while the AI engine continuously refines audience targeting and bid pricing in real time. The integrated creative studio transforms concept assets into dynamic, channel‑specific ads with minimal manual effort. A unified analytics layer aggregates impression, viewability, and conversion data, enabling precise measurement of reach, resonance, and ROI. For publishers, AcunX provides a demand‑side monetization module that applies yield‑optimization algorithms to improve floor pricing and fill rates. Open APIs and SDKs allow trading desks and ad‑tech partners to embed the solution within existing tech stacks, ensuring seamless data flow and compliance with privacy standards.
Target Audience
Primary customers are brands and agencies that run multi‑screen programmatic campaigns, as well as ad‑tech platforms and trading desks seeking an end‑to‑end solution for buying, creative, and measurement.
Features
- AI‑powered audience segmentation and real‑time bidding engine that optimizes CPMs across display, DOOH, CTV, and audio inventory
- Cross‑channel media planning dashboard with moment‑based scheduling, budget pacing, and multi‑screen KPI tracking
- Automated creative studio that generates dynamic ad variants using template‑driven asset rendering and programmatic creative rules
- Unified analytics suite delivering attribution, viewability, and lift metrics with customizable reporting widgets
- RESTful API and SDKs for DSP/SSP integration, supporting OpenRTB, VAST, and IAB Transparency standards
- Publisher monetization layer featuring yield‑management algorithms, floor‑price optimization, and real‑time demand forecasting
- Built‑in GDPR/CCPA compliance controls, data encryption at rest and in transit, and role‑based access management
- Scalable cloud infrastructure with a normalized data lake that feeds continuous machine‑learning model training