Medical device companies often struggle with inefficient sales and marketing processes due to reliance on generic CRM software and incomplete healthcare data. Identifying high-value opportunities and personalizing customer engagement is difficult, leading to wasted time and missed revenue potential.

AcuityMD is a commercial platform tailored for the medical technology industry, designed to streamline sales and marketing efforts by leveraging comprehensive healthcare data. The platform provides targeted market insights, dynamic workflows, and an intuitive interface to help medical device companies identify target markets, surface top opportunities, and grow their business. By offering unlimited information on products, procedures, and diagnoses, AcuityMD enables commercial teams to pinpoint high-value physicians, sites of care, and market whitespace. The platform integrates with existing CRM systems, providing a single source of truth for sales, marketing, and leadership teams to align on strategy and track performance.

Identification of high-potential HCPs and Sites of Care

Tools to personalize customer engagement strategies

Forecasting capabilities for accurate opportunity assessment

Market sizing and segmentation for product launch tracking

Analysis of physician referral patterns

Integration with Salesforce to track ROI

Contract management tools to shorten sales cycles

Identification of competitor relationships

Visualization of market opportunities via heat maps

AcuityMD primarily serves sales and marketing professionals, sales leaders, and marketing teams within medical device companies seeking to improve targeting, pipeline management, and overall commercial effectiveness.