This company offers a platform for delivering targeted offers and content to mobile users, connecting marketing spend directly to sales. Their platform provides detailed targeting and transactional capabilities, allowing advertisers to track consumers from initial engagement to validated purchase.
Funding
$3.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional advertising methods often lack direct engagement and measurability, making it difficult for advertisers to connect marketing spend to tangible sales outcomes. Brands struggle to deliver relevant, timely offers to consumers across various media channels and accurately track the consumer journey from initial exposure to validated purchase.
Solution
Actv8me provides a marketing technology platform that adds a transactional layer to media, enabling advertisers to deliver targeted offers and shoppable content directly to consumers' mobile devices. The platform leverages Sequential QR Codes (SQR™), geolocation, and native mobile wallet integration to create interactive experiences across broadcast TV, radio, OTT, digital out-of-home (DOOH), and in-store environments. By ingesting embedded audio and geo-location signals, Actv8me pushes customized digital advertisements, promotions, and information to users' smartphones, allowing them to save offers to their Apple Wallet or Google Wallet. The platform provides comprehensive performance analysis of campaigns, measuring each interaction to help brands assess their marketing efforts' return on investment (ROI) and optimize marketing spend.
Target Audience
The primary customers are global media networks, production companies, retailers, point of sale providers, and sports/entertainment events and venue owners seeking to enhance ad engagement and attribution.
Features
- Sequential QR Code (SQR™) technology for delivering targeted offers and information via any media.
- Geolocation-based targeting for contextual content delivery.
- Native mobile wallet integration (Apple Wallet and Google Wallet) for seamless offer storage and redemption reminders.
- Real-time campaign performance analysis and ROI measurement.
- User group targeting based on interests, categories, and user profiles.
- Sequential content delivery for sequenced messaging or multiple content options.
- Device targeting for directing users to specific web or mobile destinations.
- Integration with mixed reality experiences.