Acttraq offers an AI‑driven platform that transforms historical and real‑time payment transaction data into propensity scores, enabling banks, merchants, and acquirers to deliver personalized offers at the moment of purchase. The event‑driven offer engine integrates with existing payment flows and monetizes engagements through fees and advertising, all secured with bank‑grade PCI encryption across a global cloud infrastructure.
Funding
Funding not disclosed
Founders
Product
Problem
Banks, merchants, and acquirers collect billions of payment transactions but lack real-time mechanisms to turn that data into actionable insights, resulting in missed revenue opportunities and generic, untimely offers to consumers.
Solution
Acttraq provides an AI‑driven platform that converts historical and real‑time payment data into propensity scores indicating which customers are ready to act. The platform triggers personalized offers at the exact moment a purchase occurs, enabling merchants and banks to engage consumers with relevant promotions. By linking the transaction event to an immediate engagement, Acttraq creates a new revenue layer through engagement fees, processing fees, and ad income. The solution is built on bank‑grade security, PCI‑level encryption, and a cloud infrastructure that spans over 30 countries.
Target Audience
Primary customers are banks, payment processors, and merchants seeking to monetize transaction data through real‑time, targeted consumer engagement.
Features
- AI and propensity modeling that generate real‑time readiness scores for individual shoppers
- Event‑driven offer engine that delivers personalized promotions at the point of sale
- Integration hooks for banks, merchants, and acquirers to embed offers within existing payment flows
- Monetization framework that captures engagement, processing, and advertising fees automatically
- Bank‑grade security architecture with PCI‑level encryption and Azure SaaS deployment across 30+ countries