Active Loyalty provides a platform that turns in‑store visits into revenue-generating marketing moments by delivering brand‑funded, real‑time promotions to shoppers. Retailers earn a new revenue stream from these offers and gain first‑party footfall data, while brands access high‑intent consumers directly in the store.
Funding
Funding not disclosed
Founders
Product
Problem
Retailers struggle to monetize in‑store footfall beyond traditional sales, while brands find it difficult to reach high‑intent shoppers at the moment they are physically present in a store. Conventional loyalty programs often become costly liabilities rather than revenue generators.
Solution
Active Loyalty offers an end‑to‑end platform that turns every store visit into a monetizable marketing opportunity. The system combines retail media, loyalty offers, and data analytics to deliver personalized, brand‑funded promotions to shoppers while they are in the store. Brands gain direct, real‑time access to active, in‑market consumers, increasing engagement and conversion. Retailers receive a new revenue stream from brand‑sponsored offers and can leverage first‑party data to enhance the loyalty experience. The platform provides a unified dashboard for managing campaigns, tracking performance, and accessing shopper insights.
Target Audience
Primary customers are mid‑to‑large brick‑and‑mortar retailers seeking to diversify revenue, and consumer brands looking to reach high‑intent shoppers within physical retail environments.
Features
- Integrated retail media engine that serves brand‑funded offers to shoppers in real time based on location and behavior
- Loyalty management tools that tie offers to existing reward programs, enabling instant gratification and higher redemption rates
- Data analytics suite delivering first‑party footfall insights, shopper segmentation, and campaign performance metrics
- API and dashboard for brands to create, target, and monitor campaigns without needing on‑site staff
- Seamless integration with point‑of‑sale and loyalty systems to capture transactions and attribute revenue