Act-On is a marketing automation platform that lets B2B and B2C marketers design and run personalized, multi‑channel campaigns across email, SMS, social, web, events, and direct mail. Its drag‑and‑drop journey builder integrates with any CRM or ERP, while built‑in AI provides predictive lead scoring, bot filtering, send‑time optimization, and natural‑language analytics to turn engagement data into actionable insights.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Businesses that need to nurture prospects and customers across the entire lifecycle often rely on fragmented tools, manual processes, and siloed data, which leads to inconsistent messaging, missed revenue opportunities, and inefficient marketing operations.
Solution
Act-On provides a standalone marketing automation platform that orchestrates personalized, 1:1 journeys across email, SMS, social, web, events, and direct mail. Its drag‑and‑drop builder lets marketers design multi‑channel campaigns that trigger based on real‑time behavior and data from any CRM, ERP, or other systems. Built‑in AI enhances engagement by filtering bot activity, predicting lead intent, optimizing send times, and generating content suggestions. The platform delivers AI‑powered analytics and natural‑language reporting, turning raw interaction data into actionable insights without requiring data science expertise. Open ecosystem architecture ensures seamless integration with hundreds of third‑party tools via native connectors, APIs, webhooks, and iPaaS solutions, allowing organizations to keep their existing tech stack while adding a unified engagement layer.
Target Audience
Primary customers are mid‑size to enterprise B2B and B2C marketers who need to manage full‑funnel, lifecycle campaigns and require integration with existing CRM, ERP, or analytics systems.
Features
- Drag‑and‑drop journey orchestration with behavior‑based triggers for lead nurturing, cross‑sell, and churn prevention
- Multi‑channel campaign execution across email, SMS, social, web, events, direct mail, and API/webhook integrations
- AI capabilities including True Open bot filtering, predictive lead scoring, adaptive send timing, and AI‑generated content suggestions
- Advanced segmentation and multidimensional scoring engines for nuanced audience targeting
- Natural‑language AI analytics that generate charts, dashboards, and alerts on demand
- Open data architecture with native bidirectional integrations to major CRMs (Salesforce, Dynamics 365, NetSuite, etc.) and thousands of other SaaS tools via REST API, Zapier, and webhooks
- Built‑in content composers with drag‑and‑drop editors and a library of 1,500+ templates
- Active‑Contact pricing model that charges only for contacts engaged in a given month, reducing cost for large dormant databases