Funding
Funding not disclosed
Founders
Product
Problem
Channel partners and distributors often have deep product knowledge but lack insight into the individual buyers’ decision‑making behaviors, leading to stalled deals and low conversion despite high activity in the pipeline.
Solution
Acquisition Code delivers behavioral sales intelligence that profiles each buyer and deal, generating battle cards, buyer archetypes, and tailored deal strategies. The platform integrates with vendor development funds (MDF) to fund deployments, placing the intelligence directly into partner sales workflows. By aligning reps with the specific psychological drivers and risk assessments of each decision‑maker, the solution enables more personalized pitches and higher win rates. The system is delivered as a focused engagement that can be scaled across product lines and teams, with the partner retaining ownership of the intelligence assets.
Target Audience
Primary customers are distributors and channel partners that sell complex technology solutions within ecosystems such as Broadcom, ServiceNow, Microsoft, AWS, Cisco, SAP, and Dell.
Features
- Automated generation of buyer archetype profiles that detail risk tolerance, motivations, and decision criteria
- Deal‑specific battle cards summarizing key objections, buying signals, and optimal messaging
- Integration pathway for vendor‑funded MDF programs to subsidize rollout and adoption
- Deployment model that embeds intelligence into existing sales tools and CRM workflows
- Scalable engagement framework: pilot on a segment, then expand across the entire channel organization
- Ongoing intelligence updates to keep buyer profiles current as market conditions evolve