iSpot offers a cross‑screen platform that merges TV ad measurement with Ace Metrix’s real‑time consumer insights to quantify brand impact and business outcomes for advertisers, agencies, and publishers. The system delivers instant ACE scores and audience feedback during the creative lifecycle, allowing clients such as Nescafé and Google to test and refine ads before full rollout, improving sales‑driving effectiveness.
Funding
$4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers, agencies, and publishers lack a fast, data-driven way to assess how TV creative performs across multiple screens and formats, making it difficult to optimize ads for sales impact before large media spend.
Solution
iSpot’s cross‑screen platform integrates real‑time TV advertising exposure data with Ace Metrix’s consumer insight surveys to deliver immediate feedback on brand impact and business outcomes. The solution captures viewer reactions to both long‑form spots and short‑form cuts, generating quantitative scores that link creative elements to purchase intent and sales metrics. By delivering results in real time, marketers can test and refine creative at any stage of the campaign lifecycle, from concept to final edit. The platform aggregates data across TV and digital screens, enabling cross‑screen performance comparison and optimization. Insights are presented through dashboards that highlight key drivers of effectiveness, allowing rapid, data‑driven decision making to improve ROI.
Target Audience
Primary customers are brand marketers, advertising agencies, and media publishers who need to evaluate and optimize TV and cross‑screen creative for measurable business results.
Features
- Real‑time consumer testing that syncs with live TV ad airings to capture immediate viewer responses
- Integrated scoring system (Ace Score) that quantifies creative effectiveness and predicts sales impact
- Support for both full‑length TV spots and short‑form cuts, enabling cross‑screen performance analysis
- Dashboard and reporting tools that visualize brand impact metrics, audience segmentation, and ROI indicators
- API connectivity to ingest TV exposure data and export insight results for media planning systems