Accurat transforms location data into trusted insights specifically for retail, media, and app owners. The platform provides AI-powered market research for retail, enabling actionable intelligence based on real-world behavior. For media and app owners, it delivers location insights to measure performance, optimize targeting, and grow user engagement.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Physical retailers often lack comprehensive data on consumer behavior, making it difficult to understand shopper activity and optimize store performance. The limited availability of real-world sales data hinders effective, data-driven decision-making compared to e-commerce environments.
Solution
Accurat provides location intelligence solutions that analyze consumer behavior in near real-time, leveraging a large panel of data signals to offer insights into offline sales dynamics. The platform enables retailers and publishers to understand actual shopper behavior on a daily basis, facilitating informed decisions regarding marketing campaigns, location optimization, and competitive benchmarking. By capturing and analyzing millions of data points from various sources, Accurat delivers a comprehensive view of consumer trends and market evolution. This allows businesses to improve decision-making by understanding shopper behavior in physical locations.
Target Audience
Accurat primarily targets retailers and publishers seeking to enhance their understanding of consumer behavior in physical retail environments and improve data-driven decision-making.
Features
- **MarketMonitor:** Tracks brand and market evolution, including loyalty and visit trends.
- **CampaignCompass:** Measures the drive-to-store impact of marketing campaigns, including paper leaflets and competitor activities.
- **TrafficTracer:** Analyzes traffic patterns at specific locations, assessing local potential and network cannibalization.
- Provides insights into competitor benchmarking and door-to-door optimization.
- Identifies target key audiences and measures/improves customer loyalty.
- Large panel size based on millions of data signals from multiple sources.
- Insights delivered rapidly, in minutes instead of weeks or months.
- Focus on data representativity and GDPR compliance.