Accrue is a stored value platform that enables retailers to implement customized wallet solutions, allowing customers to pre-fund purchases and earn rewards through gamified savings. This approach increases customer loyalty and average order value while reducing transaction processing costs by up to 80%.
Funding
$29.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional customer loyalty programs often fail to deeply engage customers, leading to low participation rates and limited impact on repeat purchases. High transaction fees and refund processes further erode merchant profitability and customer satisfaction.
Solution
Accrue provides a stored value platform that enables retailers to implement branded digital wallets, incentivizing customers to pre-fund purchases and earn rewards through gamified savings experiences. The platform allows merchants to reinvest transaction cost savings to drive loyalty, improve refund experiences by offering closed-loop credit, and facilitate customers' path to purchase by incentivizing pre-funding with rewards. By offering a suite of easy-to-implement, low-code and API-driven solutions, Accrue empowers brands to take control of their payments and refunds, reward customer loyalty, and bypass traditional payment systems.
Target Audience
Accrue targets retailers, particularly e-commerce businesses, looking to increase customer lifetime value, reduce payment processing costs, and enhance customer loyalty through branded, gamified savings experiences.
Features
- Branded stored-value wallets that integrate directly into the retailer's existing ecosystem
- Accrue Pay: Pay-by-bank option that reduces transaction fees by up to 80%
- Accrue Refund: Closed-loop credit system that encourages customers to re-engage with the brand after a refund
- Accrue Save: Gamified savings tools that incentivize customers to pre-fund purchases
- Accrue Reward Engine: Customizable rules engine to steer customer behavior with dynamic incentives
- Integration options via low-code solutions and APIs
- Analytics dashboard to track customer behavior, AOV, and loyalty program performance