Accretive provides a data‑driven platform that enhances targeting and measurement for out‑of‑home (OOH) advertising. By leveraging advanced analytics and machine‑learning, the service gives brands precise audience insights and performance metrics, eliminating fraud, viewability, and privacy concerns common in digital ads. The platform enables advertisers to connect with consumers through highly targeted, measurable OOH campaigns, improving reach and impact.
Funding
Funding not disclosed
Founders
Product
Problem
Out‑of‑home (OOH) advertising offers high reach and impact, but its targeting and measurement capabilities are limited, leading to inefficient spend and uncertain ROI for brands.
Solution
Accretive delivers a cloud‑based platform that combines machine‑learning, neural networks, and blockchain‑backed analytics to provide precise consumer data, programmatic media execution, and robust performance measurement for OOH campaigns. The platform offers a network of over 750,000 screens across the United States, enabling brands to target custom, privacy‑compliant audience segments and execute campaigns via managed service or programmatic guaranteed models. Accretive Outcomes™ supplies near‑real‑time analytics—including reach, frequency, foot traffic, app downloads, and ROAS—using proprietary OOH exposure methodology, randomized controlled trials, and an Out‑of‑Home Graph™ that links screen impressions to mobile and device identifiers. Accretive Connect™ extends OOH reach into digital channels (CTV, mobile, desktop, direct mail) by translating exposed consumer IDs into cross‑screen targeting signals, creating a unified multi‑screen presence. Together, these capabilities allow advertisers to optimize spend, demonstrate clear ROI, and overcome traditional OOH fraud, viewability, and privacy concerns.
Target Audience
Primary customers are brands and agencies seeking data‑driven OOH advertising, as well as marketers who want to integrate programmatic DOOH with digital channels for unified campaign measurement and optimization.
Features
- Programmatic DOOH execution across a network of 750K+ screens, supporting both managed service and DSP‑integrated guaranteed deals
- Accretive Audiences™: privacy‑compliant, people‑based data segments covering demographics, behaviors, media consumption, and custom criteria
- Accretive Outcomes™ measurement platform with near‑real‑time KPIs such as reach, GRPs, foot traffic, app installs, CAC, and ROAS, using OAAA‑approved exposure methodology and randomized controlled trials
- Out‑of‑Home Graph™ linking screen impressions to 600M+ mobile device IDs, 115M households, and a proprietary POI database for granular attribution
- Accretive Connect™ cross‑screen targeting that translates OOH exposure into IDs for CTV, mobile, desktop, and direct‑mail placements, with geofencing and premium inventory options
- Blockchain‑backed analytics ensuring data integrity, fraud prevention, and transparent reporting