AccountInsight is a cookieless B2B demand-side platform (DSP) that utilizes IP targeting and non-cookie identifiers to reach key decision-makers within companies, ensuring compliance with data privacy regulations. By connecting with over 50 ad exchanges, it enables precise account-based marketing, enhancing brand visibility and generating warmer leads for sales teams.
Funding
$500K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional B2C demand-side platforms (DSPs) often lack the precision needed for B2B advertising, leading to wasted ad spend and ineffective campaigns. The impending demise of third-party cookies further complicates targeted advertising while respecting user privacy.
Solution
AccountInsight is a cookieless B2B DSP that enables precise account-based marketing by utilizing IP targeting and non-cookie identifiers to reach key decision-makers within target companies, even in hybrid work environments. By connecting with over 50 ad exchanges, AccountInsight ensures brands are seen by the right decision-makers, enhancing brand visibility and generating warmer leads for sales teams. The platform offers advanced data insights, providing a comprehensive view of ABM data to identify high-value prospects with remarkable precision. AccountInsight also provides detailed reporting and analytics at the company level, allowing marketers to make data-driven adjustments and improve overall campaign effectiveness and ROI.
Target Audience
AccountInsight is designed for B2B marketers and agencies seeking to enhance brand awareness, generate qualified leads, and drive revenue through targeted advertising campaigns.
Features
- IP targeting to engage B2B companies, ensuring visibility for hybrid workforces
- Contextual targeting to prioritize media and pages with relevant keywords/content
- Website-visited targeting to reach employees based on the websites they’ve visited
- Search behavior targeting to target users who have searched for specific keywords or phrases
- Job role targeting to identify and target employees based on their role or seniority
- Account-based targeting to reach target accounts, whether Total Addressable Market or Most Valuable Clients
- Segment targeting to prioritize segments by number of employees, turnover, or geo district
- Intent-based targeting to target companies with intent signals, indicating they are "in market" for specific solutions