AB Tasty provides a SaaS platform that combines web and mobile experimentation, feature‑flag management, and AI‑driven personalization in a single interface. Marketers use a no‑code visual editor to create and analyze A/B or multivariate tests, while developers integrate via SDKs or APIs for progressive rollouts and KPI‑triggered rollbacks. Real‑time analytics and AI‑generated insights help teams iterate quickly and improve conversion across digital touchpoints.
Funding
$40M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CDFounders
Product
Problem
Businesses struggle to deliver consistent, data‑driven digital experiences across websites, mobile apps, and other channels. Traditional testing and personalization tools are fragmented, require extensive engineering effort, and lack real‑time insight, making it hard to iterate quickly and scale personalization. This leads to missed conversion opportunities and higher risk when releasing new features.
Solution
AB Tasty offers a unified Digital Experience Optimization Platform that combines web experimentation, feature flag management, personalized content delivery, and progressive rollouts in a single SaaS solution. The platform uses AI models—including EmotionsAI for emotion‑based segmentation and the EVI evidence‑based marketing agent—to generate actionable insights and automate audience creation. Marketers can design, launch, and analyze tests and personalized experiences through a no‑code visual editor, while developers can integrate via SDKs or server‑side APIs. Real‑time analytics and KPI‑triggered rollbacks ensure safe, data‑backed releases, enabling teams to iterate faster, increase engagement, and improve ROI across all digital touchpoints.
Target Audience
The platform is designed for digital marketers, product managers, CRO teams, and e‑commerce or SaaS businesses that need to test, launch, and personalize experiences at scale across web and mobile channels.
Features
- A/B and multivariate testing engine with visual editor for rapid experiment creation without code.
- Feature flag and rollout system supporting progressive releases, automatic KPI‑based rollbacks, and cross‑channel deployments.
- AI‑powered personalization (EmotionsAI) that segments visitors by emotional intent and delivers tailored content in seconds.
- Recommendation and merchandising engine that ranks products using AI algorithms and business rules.
- Integration hub offering SDKs, server‑side APIs, and native connectors to major analytics, CDP, and e‑commerce platforms.
- Centralized dashboard with real‑time metrics, statistical significance calculations, and AI‑generated insights (EVI).
- GDPR‑compliant data handling, end‑to‑end encryption, and role‑based access controls.
- Built‑in sample size and minimum detectable effect calculators to plan experiments efficiently.