Absolute Labs provides a Wallet Relationship Management platform that enables Web3 and Web2 companies to analyze over 807 million wallet profiles for precise audience segmentation and engagement. The platform automates marketing workflows across both Web3 and traditional channels, facilitating customer relationship growth and enhancing marketing effectiveness.
Funding
$8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Web3 companies and brands often struggle to understand and engage with their customer base due to the fragmented nature of on-chain and off-chain data. Traditional CRM systems lack the ability to effectively analyze wallet-based data and automate marketing workflows across both Web3 and Web2 channels. This makes it difficult to build meaningful relationships with crypto-savvy consumers and optimize marketing efforts for the decentralized web.
Solution
Absolute Labs offers a Wallet Relationship Management (WRM) platform that bridges the gap between Web2 and Web3, providing companies with the tools to analyze and activate crypto consumers. The platform aggregates and analyzes over 807 million wallet profiles, combining on-chain and off-chain data to create precise audience segments. By integrating with both Web3 and traditional marketing channels, Absolute Labs enables automated, cross-channel engagement, allowing brands to deliver personalized experiences and build lasting loyalty with their crypto-native customers. The platform's unified SDK facilitates the integration of crypto payments, tokenized commerce, and wallet-based engagement into web and mobile e-commerce experiences.
Target Audience
The primary target audience includes Web3 companies, NFT marketplaces, DeFi protocols, Web3 games, and traditional brands looking to engage with crypto-savvy consumers and leverage Web3 technologies for customer relationship management, marketing automation, and e-commerce.
Features
- Aggregates and analyzes over 807 million wallet profiles, combining on-chain and off-chain data
- Segments crypto shoppers based on on-chain and off-chain attributes
- Web3 SDK enables integration of crypto payments via partners like Crypto.com, Stripe Crypto Payment, and Solana Pay
- Automates airdrops and cross-channel engagement across Web3 and Web2 channels
- Provides analytics to track Web3 engagement, optimize marketing campaigns, and identify opportunities
- Facilitates the deployment of Web3 loyalty strategies using Digital Product Passports (DPPs) and on-chain data
- Offers a unified SDK designed to maximize Web & Mobile eCommerce revenue