SOELU offers a mobile platform that provides access to over 100 fitness classes, including yoga, allowing users to participate in workouts anytime and anywhere. This service addresses the challenge of limited access to fitness facilities and schedules, enabling users to maintain their wellness routines conveniently from home.
Funding
Funding not disclosed
Founders
Product
Problem
Many women seeking fitness and wellness services face limited options for safe, women‑only environments and convenient access to professional instruction, especially outside of major urban centers or outside regular studio hours.
Solution
Soelu addresses this gap by operating a network of women‑only fitness studios that combine machine Pilates, yoga, and complementary wellness treatments such as yōmogi‑steam, while also offering a fully integrated online platform for live, interactive classes. The studio concept emphasizes “heal, strengthen, balance,” providing a supportive physical space, whereas the digital service delivers the same professional instruction on demand, with sessions available from early morning to late night. By unifying on‑site and remote experiences under a single brand, Soelu enables members to maintain consistent workout routines regardless of location or schedule, supporting long‑term health continuity.
Target Audience
Primary customers are women who prioritize a safe, community‑focused fitness environment and desire flexible access to professional workouts both in‑studio and from home.
Features
- Women‑only studios with more than 50 locations nationwide, designed for privacy and community building
- Machine Pilates equipment and a variety of group classes (yoga, Pilates, strength training) led by certified instructors
- Complementary wellness services such as yōmogi‑steam therapy to enhance recovery and relaxation
- Live, two‑way online classes streamed from 5 am to midnight, with over 100 new sessions added daily
- On‑demand class library and personalized progress tracking through the Soelu web portal
- Integrated scheduling and membership management that syncs studio bookings with online class access