Abiby is a subscription platform that curates personalized beauty boxes, allowing users to discover and sample new skincare, makeup, and haircare products each month. By offering a selection of high-value products at a significant discount, Abiby addresses the challenge of product discovery in the beauty industry, enhancing customer engagement and satisfaction.
Funding
$4.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Discovering new beauty products often involves purchasing full-sized items without knowing if they suit individual needs, leading to wasted money and product accumulation. Traditional retail environments lack personalized recommendations and convenient sampling options, hindering effective product discovery.
Solution
Abiby is a subscription service that delivers a curated selection of skincare, makeup, and haircare products directly to consumers each month. By offering a personalized beauty box filled with sample and full-sized items, Abiby enables users to explore a variety of brands and product types tailored to their individual beauty profiles. Subscribers complete a beauty quiz to help Abiby customize the box contents, ensuring relevance and increasing the likelihood of discovering new favorites. This model allows customers to experience high-value products at a reduced cost compared to purchasing each item separately, fostering product discovery and brand engagement.
Target Audience
Abiby targets beauty enthusiasts who enjoy discovering and trying new skincare, makeup, and haircare products, and who value personalized recommendations and convenient sampling options.
Features
- Monthly subscription box containing a mix of sample and full-sized beauty products
- Personalized product selection based on a detailed beauty profile quiz
- Option to customize boxes each month by choosing specific products
- Access to exclusive discounts on the Abiby online shop for subscribers
- Each box contains products with a total value significantly higher than the subscription price