ABCS Insights offers an AI‑native analytics platform that combines deterministic SKU‑level purchase data from all major North American retailers with omnichannel media impression logs to produce statistically robust lift studies. Using a 90% static panel and control‑test design, it quantifies brand awareness, consideration, and sales impact, enabling CPG brands and agencies to validate ROI and optimize media spend in real time.
Funding
$50M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertisers lack reliable, SKU‑level sales data that connects media exposure across social, TV, CTV, DOOH, and in‑store visits to actual purchase outcomes, making it difficult to quantify brand awareness, consideration, and sales lift.
Solution
ABCS Insights provides an AI‑native platform that aggregates deterministic purchase data from every North American retailer, including big‑box, online, club, specialty, and convenience stores. The platform links these SKU‑level transactions to omnichannel media impressions using a 90 % static panel and a control‑vs‑test methodology, delivering statistically robust lift studies for brand, consideration, and sales effects. Machine‑learning models enhance audience segmentation and attribution, while the massive receipt and card‑transaction streams (over 900 M receipts and 700 M card rows per month) ensure comprehensive coverage. Results are delivered as actionable insights that allow advertisers to validate ROI, optimize media mix, and adjust campaigns in real time.
Target Audience
Primary customers are CPG brands, advertisers, and agencies that need precise, data‑driven measurement of media effectiveness across all consumer touchpoints in North America.
Features
- Deterministic SKU‑level purchase data from all major North American retailers (Walmart, Amazon, Costco, Apple, 7‑Eleven, etc.)
- Omnichannel attribution across social, CTV, DOOH, linear TV, and in‑store visits
- 90 % static consumer panel combined with control‑test experimental design for reliable lift measurement
- AI‑enhanced audience modeling and segmentation based on real purchase behavior
- Access to 900 M+ receipts and 700 M+ card/bank transaction records each month
- Full‑funnel metrics covering brand awareness, consideration, and sales lift
- Cloud‑based analytics platform delivering lift study results and optimization recommendations