9 Fig AI provides an AI‑native growth infrastructure that unifies measurement and media buying, allowing growth teams to resolve data conflicts and make faster, data‑driven decisions. By integrating MMM, incrementality, multi‑touch attribution and platforms like Meta, Google Ads, and GA4 into a single brain, it helps marketers spend smarter, increase sales, and understand the true impact of each channel.
Funding
Funding not disclosed
Founders
Product
Problem
Growth teams struggle with fragmented measurement and media buying systems that produce conflicting data, making it difficult to determine which campaigns truly drive revenue.
Solution
9 Fig AI offers an AI-native growth infrastructure that consolidates marketing mix modeling (MMM), incrementality testing, multi-touch attribution (MTA), and major ad platform data (Meta, Google, GA4) into a single platform. By providing a unified “brain” for both measurement and media buying, the platform eliminates data conflicts and delivers a coherent view of spend effectiveness and revenue impact. The integrated analytics enable faster, data‑driven decisions, allowing marketers to allocate budgets more efficiently and improve overall performance.
Target Audience
Primary customers are growth teams, performance marketers, and digital advertising managers who need a coherent view of campaign effectiveness across multiple channels.
Features
- Unified dashboard that combines MMM, incrementality, and MTA insights with real‑time ad spend data
- Direct integrations with Meta Ads, Google Ads, and GA4 for seamless data ingestion
- AI‑driven optimization engine that recommends budget reallocations based on revenue impact
- Single source of truth that resolves contradictions between measurement and buying layers
- Automated reporting of spend effectiveness and performance metrics