The startup provides a community platform that connects student-athletes with potential sponsors and brands, enabling them to receive sponsorship offers directly via email. This platform facilitates the monetization of their Name, Image, and Likeness (NIL) rights by allowing student-athletes to select sponsorship deals that align with their preferences.
Funding
$450K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to effectively engage with Gen Z consumers due to a lack of authentic connections and relevant content. Traditional marketing methods often fail to resonate with this demographic, leading to low engagement and missed opportunities for brand growth.
Solution
98Strong provides a platform that connects brands with a network of NCAA student-athletes, enabling targeted influencer campaigns and authentic content creation. The platform facilitates Name, Image, and Likeness (NIL) deals, allowing brands to leverage student-athletes' influence to reach Gen Z audiences. By focusing on genuine partnerships and relatable storytelling, 98Strong helps brands improve their sales funnel, drive online sales, and increase brand awareness within the college market. The platform streamlines the campaign process, offering customizable services to deliver measurable results for both brands and athletes.
Target Audience
The primary target audience includes brands and agencies seeking to engage with Gen Z consumers through authentic influencer marketing, as well as NCAA student-athletes looking to monetize their NIL rights.
Features
- Access to a large network of NCAA student-athletes across various sports, schools, and divisions
- Platform for creating targeted influencer campaigns with authentic, athlete-driven content
- Professional content creation services, including video production and Getty Images photography
- In-person activation services for events, retail samplings, and product gifting
- Campaign performance tracking and reporting to measure key performance indicators (KPIs)
- Streamlined deal management and execution process
- SMS alerts for student-athletes with relevant sponsorship opportunities