7Looks provides an AI‑driven circular fashion platform that combines in‑store and online shopping with a personal digital wardrobe. The system creates personalized outfit "looks" using body metrics and real‑time inventory, offers virtual try‑ons to cut returns by up to 98%, and includes a resale marketplace that lets users sell complete looks, reducing CO₂ emissions and waste.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion retailers face high rates of overproduction, returns, and unsold deadstock, leading to significant CO₂ emissions, waste, and water usage. Consumers also struggle with mismatched in‑store selections, resulting in frequent returns and unused garments in their wardrobes.
Solution
7Looks offers an AI‑driven circular fashion platform that integrates in‑store and online shopping with a personal digital wardrobe. The system uses body‑metric and preference data to curate complete outfit “looks” that fit the shopper, enabling virtual try‑ons that cut return rates by up to 98%. Purchased looks are added to a digital twin in the user’s wardrobe, allowing daily styling and the ability to resell the entire look when no longer needed, which reduces roughly 60 kg of CO₂ and 2 kg of waste per five‑piece outfit. Retailers gain a plug‑and‑play omnichannel app that connects to existing e‑commerce platforms, providing real‑time personalization, inventory matching, and a new DTC sales channel without upfront investment. The platform also rewards sustainable actions with Green Fashion Coins, encouraging continued circular behavior.
Target Audience
Primary customers are fashion retailers seeking to lower returns and deadstock, and tech‑savvy consumers who want personalized in‑store shopping, digital wardrobe management, and a resale option for their outfits.
Features
- AI stylist that curates personalized look feeds based on shopper’s body metrics, preferences, and real‑time store inventory
- Virtual try‑on and physical in‑store fitting to ensure outfit fit before purchase, reducing returns by up to 98%
- Integrated digital wardrobe that stores digital twins of purchased looks for daily styling and virtual events
- Built‑in resale marketplace enabling users to sell complete looks, cutting 60 kg CO₂ and 2 kg waste per five‑piece outfit
- Plug‑and‑play integration with major e‑commerce platforms (Shopify, Magento, SAP, etc.) for seamless retailer adoption
- Gamified styling competitions and Green Fashion Coins to incentivize sustainable fashion behavior