Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking convenient and cost-effective urban transportation often face limited choices in service tiers and a lack of direct financial incentives for frequent usage. Existing ride-sharing platforms may not adequately cater to diverse passenger needs or provide tangible benefits that encourage repeat business.
Solution
77pop offers a mobile-based ride-sharing platform that provides multiple service tiers, including budget-friendly options and premium comfort vehicles. The core value proposition is a proprietary cashback system that automatically returns a percentage of the fare to users after each completed trip. This mechanism aims to reduce overall transportation expenditure for regular users. The platform also integrates safety protocols, including driver vetting and in-app security features, to enhance the user experience.
Target Audience
The primary users are urban commuters and individuals seeking flexible, on-demand transportation services with a focus on cost savings and safety.
Features
- Tiered ride-sharing services: 77X (affordable), 77 Comfort (premium vehicles), and 77 Ladies (female drivers).
- Automated cashback program: A percentage of fare is credited to user accounts upon trip completion.
- Driver vetting process: Implemented to ensure driver qualifications and background checks.
- In-app safety features: Functionality designed to enhance passenger security during transit.
- Mobile application interface: Available on iOS and Android for booking and managing rides.