About 5x5

This startup provides a data cooperative platform that allows members to validate and control their data in compliance with privacy regulations like CCPA and GDPR. Their platform ensures data encryption and gives users control over their information when interacting with products.

```xml <problem> Organizations struggle to build comprehensive customer profiles due to fragmented data silos and the increasing complexity of identity resolution across various online and offline touchpoints. Traditional data brokers often provide incomplete or outdated information, leading to inaccurate insights and ineffective marketing campaigns. Maintaining compliance with evolving data privacy regulations like GDPR and CCPA adds further complexity and cost. </problem> <solution> 5x5 is a member-driven data cooperative that provides a collaborative data graph to enhance identity resolution and data validation. Through a unique data-sharing model, members anonymously contribute data, creating a continuously evolving and more accurate view of individuals and companies. This approach allows organizations to build more complete customer profiles, improve marketing effectiveness, and reduce data costs. The platform offers a range of products focused on person and company data, behavioral insights, reference and validation, digital linkage, and resolution, enabling tailored solutions for various use cases. </solution> <features> - Collaborative data graph built from anonymously shared member data, providing a more comprehensive and up-to-date view of customers. - Identity resolution capabilities connecting B2B and B2C data, personal and work devices, and online and offline actions. - Data validation services leveraging 6B+ daily verification signals to ensure accuracy and reliability. - A variety of data products including Business Person, Company Firmographics, Consumer Person, Device Matrix 360, and more. - Solutions for various industries including marketing, advertising, sales, HR, finance, and fraud. - Compliance with SOC2, GDPR, and CCPA requirements. - Integration with existing platforms and processes through flexible data delivery options. </features> <target_audience> The primary target audience includes organizations across various industries, such as marketing, advertising, sales, HR, and finance, seeking to improve their data quality, enhance customer understanding, and optimize marketing campaigns. </target_audience> <revenue_model> 5x5 operates on a membership model, providing unlimited data access with transparent licensing and predictable costs, avoiding metered access fees or revenue sharing agreements. </revenue_model> ```

What does 5x5 do?

Where is 5x5 located?

5x5 is based in Austin, United States.

Location

Austin, United States

Employees

85 employees

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5x5

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Executive Summary

5x5data.com 1K+

Austin, United States

Funding

No funding information available.

Team (75+)

No team information available.

Company Description

Problem

Organizations struggle to build comprehensive customer profiles due to fragmented data silos and the increasing complexity of identity resolution across various online and offline touchpoints. Traditional data brokers often provide incomplete or outdated information, leading to inaccurate insights and ineffective marketing campaigns. Maintaining compliance with evolving data privacy regulations like GDPR and CCPA adds further complexity and cost.

Solution

5x5 is a member-driven data cooperative that provides a collaborative data graph to enhance identity resolution and data validation. Through a unique data-sharing model, members anonymously contribute data, creating a continuously evolving and more accurate view of individuals and companies. This approach allows organizations to build more complete customer profiles, improve marketing effectiveness, and reduce data costs. The platform offers a range of products focused on person and company data, behavioral insights, reference and validation, digital linkage, and resolution, enabling tailored solutions for various use cases.

Features

Collaborative data graph built from anonymously shared member data, providing a more comprehensive and up-to-date view of customers.

Identity resolution capabilities connecting B2B and B2C data, personal and work devices, and online and offline actions.

Data validation services leveraging 6B+ daily verification signals to ensure accuracy and reliability.

A variety of data products including Business Person, Company Firmographics, Consumer Person, Device Matrix 360, and more.

Solutions for various industries including marketing, advertising, sales, HR, finance, and fraud.

Compliance with SOC2, GDPR, and CCPA requirements.

Integration with existing platforms and processes through flexible data delivery options.

Target Audience

The primary target audience includes organizations across various industries, such as marketing, advertising, sales, HR, and finance, seeking to improve their data quality, enhance customer understanding, and optimize marketing campaigns.

Revenue Model

5x5 operates on a membership model, providing unlimited data access with transparent licensing and predictable costs, avoiding metered access fees or revenue sharing agreements.