4screen provides a driver interaction platform that connects businesses directly with drivers via the in-car interface. The platform enables brands to deliver real-time, location-based content, creating tailored brand experiences and driving business impact. Automotive partners leverage the system to monetize vehicle data and enhance the driver experience with value-added services.
Funding
$28.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
ZIFounders
Product
Problem
Businesses struggle to effectively reach drivers on the road with timely and relevant marketing messages. Traditional advertising methods lack the precision needed to target drivers based on their location, route, and immediate needs. This results in wasted ad spend and missed opportunities to connect with potential customers at crucial decision-making moments.
Solution
4screen offers a real-time in-car communication platform that connects businesses with drivers through vehicle screens. The platform enables targeted marketing and personalized offers delivered directly to drivers while they are on the road. By integrating with the car's navigation system and other data sources, 4screen allows businesses to deliver contextually relevant messages, enhancing customer engagement and driving traffic to retail locations. This creates a direct communication channel between businesses and drivers, facilitating a more personalized and efficient shopping experience.
Target Audience
The primary customers are global and local businesses seeking to reach drivers in real-time, as well as car brands and mobility providers aiming to enhance the driving experience and offer premium services.
Features
- Real-time, location-based targeting of drivers
- Integration with in-car screens for direct communication
- Dynamic and interactive ad formats for branding and performance campaigns
- Branded pin display on navigation systems
- Search result optimization for nearby businesses
- Personalized recommendations based on driver preferences and location
- In-car offers and promotions
- Mobility Experience Cloud (MXC) to connect drivers with their surroundings