4D Sight provides real-time native video monetization through its AI-powered technology that integrates virtual signage into live sports and esports broadcasts using computer vision and machine learning. This solution allows brands to dynamically display and replace logos within video content, enhancing viewer engagement without the need for additional hardware.
Funding
$8.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional advertising methods in live sports and esports broadcasts often lack personalization and require additional hardware or complex setups, limiting the ability to dynamically adjust branding and engage viewers effectively. Static placements can also feel intrusive and fail to resonate with diverse audiences.
Solution
4D Sight offers a real-time, AI-powered native video monetization platform that dynamically integrates virtual signage into live sports and esports broadcasts. Utilizing computer vision and machine learning, the technology analyzes video feeds to seamlessly insert or replace logos and advertisements on surfaces within the broadcast environment without requiring additional hardware or green screens. This allows brands to personalize their messaging to specific viewers, optimize ad placements in real-time, and create more engaging and relevant experiences. The platform ensures that virtual placements match the look and feel of physical signs and game assets, even in fast-paced and complex environments, enhancing the overall viewing experience.
Target Audience
The primary target audience includes sports leagues, esports organizations, and brands seeking to enhance their advertising strategies through dynamic and personalized video monetization.
Features
- Real-time virtual signage integration into live sports and esports broadcasts
- AI-powered computer vision and machine learning for dynamic logo placement and replacement
- Occlusion technology allows graphics to be obscured by objects like players or game features
- Cloud-based platform with pay-as-you-go pricing, eliminating hardware and setup fees
- Compatibility with handheld cameras and outdoor settings for all-sports inclusivity
- Personalized ad targeting to individual viewers
- Integration with video input only, requiring no additional hardware