Funding
Funding not disclosed
Founders
Product
Problem
Access to investment opportunities in early-stage entertainment intellectual property (IP) is historically limited to established industry insiders. This creates a barrier for individual investors seeking alternative asset classes and for emerging creators from non-mainstream markets to fund their projects.
Solution
3RD UNIT operates a launchpad and marketplace designed to democratize co-ownership of nascent entertainment franchises. The platform leverages decentralized finance (DeFi) protocols and video game technology to facilitate the discovery and investment in IP as a distinct asset class. By focusing on tokenized IP assets and supporting creators from underrepresented regions, 3RD UNIT provides unprecedented access to entertainment production deals. This ecosystem aims to connect individual and institutional investors with promising, yet undiscovered, creative talent and intellectual property.
Target Audience
The primary target audience includes individual and institutional investors seeking alternative asset classes, as well as creators and studios looking for funding and market access for entertainment IP.
Features
- Tokenized IP assets representing fractional ownership in early-stage entertainment franchises.
- DeFi-powered launchpad for discovering and investing in new IP opportunities.
- Marketplace for co-ownership of intellectual property across gaming, film, and place-based entertainment.
- Integration of video game technology for immersive IP exploration and development.
- Generative AI (GenAI) tools to support creators in lore development and pre-production.
- Focus on sourcing IP from non-mainstream markets, particularly the Middle East and Africa.
- Legal framework and creator infrastructure to facilitate IP franchise initiation.
- Venture building themes including entertainment IP as an alternative asset class and tokenization of digital creative assets.