360 Business Referral Solutions offers an AI‑driven referral platform that matches small and medium‑sized enterprises with prospects who have expressed intent to buy, using real‑time intent signals and firmographic data. The service delivers pre‑qualified leads through a secure web portal or API integration with major CRMs and provides customizable campaign controls and an analytics dashboard for conversion and ROI tracking.
Funding
Funding not disclosed
Founders
Product
Problem
Small and medium-sized businesses often lack the resources and expertise to identify and engage customers who are actively searching for their products or services. Traditional outbound marketing can be costly and yields low conversion rates, while inbound channels may not generate sufficient qualified leads. This leads to prolonged sales cycles and missed revenue opportunities.
Solution
360 Business Referral Solutions operates an AI‑driven referral platform that matches SMBs with prospects who have expressed intent to purchase relevant solutions. The service uses a proprietary matchmaking algorithm to score and prioritize leads based on real‑time intent signals and firmographic data. Leads are delivered as warm, pre‑qualified contacts through a secure web portal or via API integration with the client’s CRM. Campaigns are customized to each partner’s target market, ensuring messaging aligns with the prospect’s specific needs. Performance metrics and analytics are provided in a dashboard, allowing businesses to track conversion rates and optimize spend. The platform’s automation reduces manual outreach effort, accelerating the sales pipeline while maintaining data privacy compliance.
Target Audience
Primary customers are small and medium-sized enterprises across verticals such as retail, professional services, healthcare, and technology that need a steady stream of qualified prospects to grow revenue. The platform also serves partner solution providers (e.g., process automation, AI agents, same‑day delivery services) seeking targeted customer acquisition.
Features
- Proprietary AI matchmaking engine that ingests intent data, firmographics, and behavioral signals to generate high‑quality lead scores
- Real‑time lead delivery via secure web portal and RESTful API compatible with major CRMs (HubSpot, Salesforce, Pipedrive)
- Customizable campaign parameters (industry, geography, company size) to align with each SMB’s go‑to‑market strategy
- Integrated analytics dashboard with conversion funnels, cost‑per‑lead tracking, and ROI reporting
- Role‑based access controls and end‑to‑end encryption to meet GDPR and CCPA requirements
- Multi‑channel outreach support (email, SMS, LinkedIn) powered by automated sequencing workflows
- Automated lead nurturing triggers that re‑engage prospects based on interaction history