The startup operates an e-containment platform that connects brands with gamers in Italy through thematic channels and applications designed by gamers. It enables users to organize and participate in esports tournaments, facilitating community engagement and competition in popular video games.
Funding
$2.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to effectively engage with the Gen Z and Millennial audiences through traditional advertising methods. These demographics are increasingly found on new media platforms, consuming content created by digital talent and participating in esports and gaming communities, making it difficult for brands to connect authentically.
Solution
2WATCH is a media-tech company that connects brands with the new generation of consumers through innovative entertainment formats and digital content creation. The company specializes in creating engaging "phygital" experiences, blending physical events with digital media to maximize audience reach. 2WATCH operates a production studio utilizing AI, CGI, VFX, and motion capture technologies to produce original content for cross-platform distribution. The company also develops digital avatars and virtual ambassadors for brands, enabling them to interact with audiences in novel and scalable ways.
Target Audience
The primary target audience includes brands seeking to engage with Gen Z and Millennial consumers, as well as media companies and agencies looking for innovative content creation and distribution solutions.
Features
- Media brand development to build and enhance communities.
- Virtual production studio employing AI, CGI, VFX, and motion capture for immersive content.
- Digital talent management, connecting brands with relevant influencers.
- End-to-end campaign design and execution across digital and physical channels.
- Digital avatar and virtual ambassador creation for scalable brand representation.
- AI-driven content creation, including text-to-video generation and AI-assisted fashion shoots.
- Expertise in creating content for esports and gaming communities.