About 2WATCH

The startup operates an e-containment platform that connects brands with gamers in Italy through thematic channels and applications designed by gamers. It enables users to organize and participate in esports tournaments, facilitating community engagement and competition in popular video games.

```xml <problem> Brands struggle to effectively engage with the Gen Z and Millennial audiences through traditional advertising methods. These demographics are increasingly found on new media platforms, consuming content created by digital talent and participating in esports and gaming communities, making it difficult for brands to connect authentically. </problem> <solution> 2WATCH is a media-tech company that connects brands with the new generation of consumers through innovative entertainment formats and digital content creation. The company specializes in creating engaging "phygital" experiences, blending physical events with digital media to maximize audience reach. 2WATCH operates a production studio utilizing AI, CGI, VFX, and motion capture technologies to produce original content for cross-platform distribution. The company also develops digital avatars and virtual ambassadors for brands, enabling them to interact with audiences in novel and scalable ways. </solution> <features> - Media brand development to build and enhance communities. - Virtual production studio employing AI, CGI, VFX, and motion capture for immersive content. - Digital talent management, connecting brands with relevant influencers. - End-to-end campaign design and execution across digital and physical channels. - Digital avatar and virtual ambassador creation for scalable brand representation. - AI-driven content creation, including text-to-video generation and AI-assisted fashion shoots. - Expertise in creating content for esports and gaming communities. </features> <target_audience> The primary target audience includes brands seeking to engage with Gen Z and Millennial consumers, as well as media companies and agencies looking for innovative content creation and distribution solutions. </target_audience> ```

What does 2WATCH do?

Where is 2WATCH located?

2WATCH is based in Naples, Italy.

When was 2WATCH founded?

2WATCH was founded in 2020.

How much funding has 2WATCH raised?

2WATCH has raised 2700000.

Location

Naples, Italy

Founded

2020

Funding

2700000

Employees

25 employees

Find Investable Startups and Competitors

Search thousands of startups using natural language

AI voice (2021+)underground pipe robots energy flexibility software

Start Searching

2WATCH

⚠️ AI-generated overview based on web search data – may contain errors, please verify information yourself! You can claim this account with your email domain to make edits.

Executive Summary

2w.gg 3K+

Crunchbase

Founded 2020 – Naples, Italy

Funding

Estimated Funding

$2M+

Team (25+)

No team information available.

Company Description

Problem

Brands struggle to effectively engage with the Gen Z and Millennial audiences through traditional advertising methods. These demographics are increasingly found on new media platforms, consuming content created by digital talent and participating in esports and gaming communities, making it difficult for brands to connect authentically.

Solution

2WATCH is a media-tech company that connects brands with the new generation of consumers through innovative entertainment formats and digital content creation. The company specializes in creating engaging "phygital" experiences, blending physical events with digital media to maximize audience reach. 2WATCH operates a production studio utilizing AI, CGI, VFX, and motion capture technologies to produce original content for cross-platform distribution. The company also develops digital avatars and virtual ambassadors for brands, enabling them to interact with audiences in novel and scalable ways.

Features

Media brand development to build and enhance communities.

Virtual production studio employing AI, CGI, VFX, and motion capture for immersive content.

Digital talent management, connecting brands with relevant influencers.

End-to-end campaign design and execution across digital and physical channels.

Digital avatar and virtual ambassador creation for scalable brand representation.

AI-driven content creation, including text-to-video generation and AI-assisted fashion shoots.

Expertise in creating content for esports and gaming communities.

Target Audience

The primary target audience includes brands seeking to engage with Gen Z and Millennial consumers, as well as media companies and agencies looking for innovative content creation and distribution solutions.