The startup offers an interactive streaming platform that utilizes AI-driven engagement to facilitate real-time participation between influencers and viewers during live entertainment events. This technology enhances the viewer experience by enabling dynamic interactions and seamlessly integrating brand content, catering to both players and spectators.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional advertising methods often fail to capture the attention of Gen Z audiences, who are adept at skipping or ignoring ads, leading to wasted marketing spend and limited brand engagement. Current live entertainment formats lack seamless integration of brand content, resulting in disjointed viewer experiences and missed opportunities for dynamic interaction.
Solution
2REAL offers a live streaming platform designed to integrate brands directly into the entertainment experience, creating a "Live Integration Arena" where advertising becomes a natural part of the content. The platform features an AI-powered game show host, "Axel AI," that facilitates real-time interactions between influencers, viewers, and brands. By blending gaming, live events, and reality TV elements, 2REAL aims to redefine entertainment for Gen Z, providing a dual experience with a sleek interface for players and a captivating spectacle for viewers. The platform's technology ensures that brand integrations are intrinsic and that viewers are actively engaged, eliminating the need to skip ads.
Target Audience
The primary target audience includes brands seeking to engage Gen Z viewers through innovative advertising methods, as well as influencers and content creators looking for a platform to create interactive live entertainment experiences.
Features
- AI-powered game show host (Axel AI) for dynamic and interactive entertainment
- Dual reality technology providing separate interfaces for players and viewers
- Integration of gaming, live events, and reality TV genres
- Intrinsic advertising and product integrations within the live content
- Live streaming content featuring influencers navigating challenges
- Real-time interaction capabilities between influencers, viewers, and brands