29 MILANO designs furniture that blends aesthetic appeal with practical functionality. The studio uses Blockchain NFT technology to certify the uniqueness of each piece, ensuring authenticity and exclusivity for customers.
Funding
Funding not disclosed
Founders
Product
Problem
The luxury furniture market lacks transparent methods for verifying the authenticity and provenance of high-end pieces, making it difficult for buyers to confirm the uniqueness and origin of their investments. This opacity can lead to concerns about counterfeiting and a lack of trust in the exclusivity of designer furniture.
Solution
29 MILANO uses blockchain technology and NFTs to certify the authenticity and uniqueness of its furniture pieces, providing customers with verifiable proof of ownership and provenance. Each piece is linked to a unique NFT, which records its creation, materials, and design specifications on an immutable ledger. This approach ensures transparency and builds trust by allowing customers to trace the history and validate the exclusivity of their furniture. The company blends artisanal craftsmanship with cutting-edge technology, creating architectural-inspired seating and tailored sideboards that are both aesthetically pleasing and functionally sound.
Target Audience
The primary target audience includes affluent individuals and interior designers seeking exclusive, high-end furniture with guaranteed authenticity and verifiable provenance.
Features
- Blockchain-based NFT certification to guarantee the authenticity and uniqueness of each furniture piece
- Immutable record of the furniture's creation, materials, and design specifications
- Architectural-inspired seating crafted with a mix of technology and artisanal excellence
- Tailored sideboards embodying bespoke craftsmanship
- High-back and lounge armchair designs available
- Collections include "Sky High Collection" and "Ground Collection"