This femtech startup offers a hyper-personalized fitness platform that utilizes custom algorithms to tailor workouts and nutrition plans based on users' menstrual cycles. By focusing on hormone health, the platform aims to enhance women's overall wellness and promote a better understanding of menstrual health.
Funding
$3.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many fitness and nutrition programs are designed without considering the hormonal fluctuations women experience throughout their menstrual cycles. This can lead to suboptimal results, hormone imbalances, and a disconnect between a woman's workout routine and her body's natural rhythms. Women often struggle to find fitness and wellness guidance that aligns with their unique physiology.
Solution
28 provides a personalized fitness and wellness platform tailored to each user's menstrual cycle. The platform delivers daily exercise videos, nutrition tips, and lifestyle insights based on the user's current cycle phase, optimizing energy levels, hormone balance, and overall well-being. By tracking their cycle within the app, users receive customized workout routines, nutrition profiles designed for hormone health, and science-based insights into their emotional state. The platform's method focuses on stability-based movements and functional nutrition to support women's health goals.
Target Audience
The primary target audience is women seeking a fitness and wellness program that aligns with their menstrual cycle to optimize their physical and emotional health.
Features
- Cycle tracking to identify menstrual, follicular, ovulatory, and luteal phases
- Daily personalized workout videos ranging from 15-35 minutes, adaptable for home or travel
- Nutrition profiles with food recommendations tailored to each cycle phase
- Insights into hormone fluctuations and their impact on mood, energy, and physical performance
- Integration of mind-body practices to support emotional well-being throughout the cycle
- Option to sync the program to the lunar cycle for women not currently menstruating
- "Toxic Breakup" supplement available for purchase to detoxify and restore hormone balance after discontinuing birth control
- Community feature ("28 Wellness Collective") that allows users to earn income by building and fostering communities within the app