Albert DaCosta
CEO
Paragon 28
28 is a femtech platform that provides personalized fitness and health solutions based on women's menstrual cycle data, utilizing algorithms to analyze hormonal fluctuations. This approach enables women to optimize their exercise and wellness routines, improving health outcomes and fitness performance.
Traction 6/10Founded 2010714
HQ unknown
- Applications
- Software Only
- Wellness & Fitness Technology
Updated 5 months ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
Many fitness programs are designed without considering the hormonal fluctuations women experience throughout their menstrual cycles. This can lead to ineffective workouts, hormone imbalances, and increased risk of injury. Women may struggle to maintain consistency in their fitness routines due to a lack of understanding of how their cycle impacts their energy levels and physical capabilities.
Solution
28 is a cycle-based fitness and wellness platform that provides personalized exercise videos, nutrition tips, and lifestyle guidance tailored to each phase of a woman's menstrual cycle. The platform utilizes a stability-based approach to fitness, designed by trainers and medical experts, that works with a woman's natural cycle to optimize energy, hormones, strength, and flexibility. By tracking their cycle within the app, users receive daily insights and recommendations customized to their current phase, helping them to achieve better results and improve their overall well-being. The method focuses on functional movements and proper form to avoid injury and promote hormone balance.
Target Audience
The primary target audience is women who want to optimize their fitness and wellness routines by aligning them with their menstrual cycles, and who are seeking a more personalized and effective approach to exercise and nutrition.
Features
- Personalized daily workout videos, nutrition profiles, and lifestyle tips based on the user's menstrual cycle phase
- Stability-based fitness approach designed to lean legs, tone arms, sculpt the booty, and tighten the core
- Integration of functional movements to improve form and reduce the risk of injury
- Nutrition guidelines designed to regulate hormones and provide key nutrients
- Cycle tracking feature to provide accurate and personalized recommendations
- Mobile app available on iOS and Android for convenient access to the program
- Workouts that can be done anywhere with minimal equipment