257 offers an AI‑driven platform that creates a digital energy twin for every U.S. home by aggregating billions of data points and scoring households for their propensity to adopt solar, heat pumps, batteries, and other clean‑energy solutions. The platform provides an interactive analytics dashboard and multi‑channel campaign tools, enabling solar installers, HVAC contractors, utilities, and energy suppliers to target high‑potential residences, lower acquisition costs, and improve customer engagement.
Funding
$9.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
5OFVFounders
Product
Problem
Rising electricity demand is outpacing supply, creating grid strain, while energy‑related businesses lack accurate, granular data to identify households that are ready for solar, heat pumps, batteries, or efficiency upgrades. This data gap leads to high customer acquisition costs and inefficient marketing efforts.
Solution
257 provides an AI‑driven platform that creates a digital energy twin for every U.S. home by aggregating billions of data points. The platform scores and profiles residences to pinpoint those most likely to adopt renewable energy products or services. Users can explore insights for free, then launch targeted acquisition campaigns across digital channels such as Meta, Google, CTV, programmatic, or direct mail. By focusing spend on high‑propensity households, providers reduce acquisition costs and improve engagement, supporting a more flexible and resilient grid.
Target Audience
Primary customers are solar installers, HVAC contractors, utilities, and energy supply companies that need data‑driven targeting to acquire residential customers for clean‑energy products and services.
Features
- AI model that profiles ~130 million U.S. homes using billions of data points to generate purchase propensity scores
- Interactive analytics dashboard for territory planning, opportunity discovery, and performance tracking
- Multi‑channel campaign execution tools that integrate with Meta, Google, CTV, programmatic platforms, and direct‑mail workflows
- Free access to home‑level insights for initial planning and testing
- Performance‑based pricing that aligns costs with campaign results
- API access for seamless integration with existing CRM, marketing, and utility management systems