ATLAS provides AI‑driven user acquisition financing by aggregating and standardizing behavioral and transactional data from multiple operators and markets. Its platform combines a Data Hub, an AI Engine that predicts player lifetime value and churn probability, and an Integration Broker that feeds optimized signals to ad networks such as Google Ads, enabling advertisers to achieve stronger unit economics and more efficient spend.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile game publishers often struggle to acquire high‑value users cost‑effectively, facing limited access to financing and insufficient data to target ads that yield profitable lifetime value. Without accurate predictions of churn and LTV, ad spend can result in poor unit economics and stalled growth.
Solution
Atlas provides an AI‑driven user acquisition financing platform that combines capital provision, dedicated support, and proprietary technology to improve growth outcomes for mobile apps. The platform’s Data Hub aggregates and enriches behavioral and transactional data from multiple operators and markets, creating a unified view of user activity. Its AI Engine analyzes this data to forecast player lifetime value and churn probability, generating actionable signals. Through an Integration Broker, these signals are automatically fed to ad networks such as Google Ads, enabling more precise bidding and targeting that enhances cost per install and overall unit economics. Publishers receive both the financing needed to scale campaigns and the data‑backed insights that maximize return on ad spend.
Target Audience
Atlas serves mobile game publishers and app developers seeking to scale user acquisition while maintaining profitable unit economics, particularly those operating across multiple markets and requiring data‑driven ad optimization.
Features
- Data Hub that ingests, standardizes, and enriches cross‑operator behavioral and transactional data
- AI Engine that predicts player LTV and churn likelihood using machine‑learning models
- Integration Broker that delivers predictive signals directly to major ad platforms for optimized bidding
- Built‑in financing that supplies capital to scale user acquisition campaigns
- Dedicated account support team to assist with campaign setup, optimization, and performance monitoring