OmniLab provides a SaaS activation platform that turns anonymous web and offline traffic into identified, opt‑in audiences for B2C marketers.
Funding
Funding not disclosed
Founders
Product
Problem
B2C marketers often struggle to convert anonymous web and offline traffic into identifiable, consented audiences, limiting their ability to nurture leads, drive repeat visits, and measure campaign ROI.
Solution
OmniLab offers a unified activation platform that captures anonymous visitors through interactive formats such as games, treasure hunts, events, and smart links, converting them into opt‑in profiles in real time. The platform integrates acquisition channels—including paid media, QR codes, on‑site screens, and organic social—into a single flow that enriches each profile with zero‑ and first‑party data at the moment of participation. Built‑in loyalty loops and reward mechanisms keep audiences engaged, while real‑time analytics and seamless CRM integrations (e.g., Salesforce, HubSpot) enable marketers to orchestrate follow‑up campaigns and track revenue impact. The solution is delivered as a SaaS product with tiered annual subscriptions that include onboarding, support, and optional creative services.
Target Audience
Primary customers are B2C marketing teams at brands, malls, and venues that need to acquire, enrich, and retain consumer audiences across digital and physical touchpoints.
Features
- Interactive experience suite (games, treasure hunts, events, transactions, smart links) designed to boost conversion from anonymous reach to identified opt‑ins
- Unified acquisition pipeline that aggregates paid media, QR codes, on‑site screens, and organic traffic into a single activation flow
- Immediate capture of zero‑ and first‑party data (profile attributes, preferences, behavioral signals) during participation
- Loyalty and reward engine that creates retention loops and drives repeat visits
- Real‑time analytics dashboard with attribution, funnel metrics, and cost‑per‑click tracking
- Native integrations with major CRM and marketing platforms (Salesforce, HubSpot, Meta Ads, Google Ads, Brevo)
- Annual subscription plans with onboarding, first‑activation support, and optional Digital Studio for custom 3D/AR campaign production