1plusX provides a real-time data management platform that enables publishers to create custom audience segments using first-party data and predictive analytics. This technology enhances targeting precision and increases digital revenue by optimizing audience engagement and campaign effectiveness.
Funding
Funding not disclosed
Founders
Product
Problem
Publishers struggle to effectively leverage their first-party data to create targeted audience segments, hindering their ability to deliver personalized content and optimize advertising revenue. Traditional methods often lack the real-time insights and predictive capabilities needed to maximize audience engagement and campaign performance.
Solution
1plusX provides a data management platform that empowers publishers to build custom audience segments using their first-party data and advanced predictive analytics. The platform enables real-time audience insights, allowing publishers to deliver highly targeted content and advertising. By connecting digital data points, 1plusX helps publishers create meaningful audiences, build trust and loyalty through personalized experiences, and simplify targeting and reach for improved campaign effectiveness and increased digital revenue. The platform's advanced AI and automated processes operate at speed, maximizing inventory and ensuring 100% addressability.
Target Audience
The primary target audience is publishers and media owners seeking to enrich, expand, and activate their first-party data to improve audience engagement and increase digital revenue.
Features
- Real-time data management for dynamic audience insights
- Predictive analytics for engaging existing audiences and finding new ones
- Custom audience creation based on user behavior and interest insights
- Lookalike modeling to expand valuable audiences
- Tools to build personalized campaigns matched to user interests
- Features to optimize and monetize existing inventory
- Privacy-first design