1 Play Global provides PlayMersiv, a no‑code, white‑labelled video‑first platform that lets independent creators launch their own branded apps instantly. The solution gives creators full ownership of their content, audience data, and revenue streams—including subscriptions, sponsorships, and NFTs—while AI‑driven tools automate audience growth and engagement.
Funding
$10.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Grassroots creators in music, arts, sports, and culture rely on major platforms such as YouTube, Meta, and Spotify, which retain control over content, lock data, and monetize without transparent revenue sharing, leaving many creators under‑compensated and without ownership of their audience relationships.
Solution
1 Play Global offers PlayMersiv, a no‑code, white‑labelled video‑first platform that lets creators launch their own branded apps instantly. The solution gives creators full ownership of their content, audience data, and revenue streams, eliminating dependence on third‑party algorithms and opaque monetization models. Integrated AI agents help creators scale globally by automating audience engagement and growth. Multiple monetization options—including subscriptions, sponsorships, and NFTs—are built into each app, providing transparent earnings. All tools are delivered through a low‑cost, cloud‑based stack that requires no development expertise.
Target Audience
Primary customers are independent musicians, artists, athletes, and cultural creators seeking to monetize their content directly, as well as small‑to‑medium creator collectives that want a self‑hosted platform for audience engagement.
Features
- Instant generation of branded, video‑first mobile/web apps without any coding
- Full data ownership and export capabilities, ensuring creators retain control of audience insights
- White‑labelled environment that can be customized to match each creator’s brand identity
- Built‑in revenue mechanisms such as subscription tiers, sponsorship placements, and NFT sales
- AI‑driven growth tools that automate audience acquisition, personalized recommendations, and engagement analytics
- Scalable cloud infrastructure supporting rapid deployment and global reach